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The
Broadcasts of
Edward R. Murrow:
An Appreciation of
The Man & His Words
A Resource for
Social Studies
teachers & students
©2005
Frank Baker,
media educator |
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"HEAR IT NOW" (1950)
1950 - 40 million American homes owned radio sets (94% of all
households), up from the 30 million in 1942 (84%) and the 20
million in 1934 (65%). (Source)

Background: One of the best selling recordings (albums) in
1948 was
"I Can Hear It Now 1933-1945," a collaboration between
producer
Fred
Friendly and Ed Murrow.
The I Can Hear It Now records, which interwove historical
events and
speeches with Murrow narration, became such a commercial
success
that the partnership developed a radio series for CBS that also
creatively
used taped actualities. The weekly Hear It Now was modeled
on a
magazine format, with a variety of "sounds" of current
events, such
as artillery fire from Korea and an atom smasher at work,
illuminated
by Murrow and other expert columnists. (Source)
During the postwar economic boom of the early 1950s, it appeared
that television could take over as the main source for news and
entertainment.
When Murrow began his Hear It Now radio program, a weekly
news
program using "taped actualities," the radio audience
was still larger
than that of television, according to the Nielsen ratings system.
By 1955,
the television audience outpaced radio by just over 50%. Although
Murrow
was a reluctant participant, casting a wary eye on the new medium,
he
began a television version of his radio program entitled See It
Now in
November 1951. As it was Murrow's perception that
television lacked
real ideas, he teamed with news producer Fred Friendly and set
about
creating weekly news broadcasts of "personal interviews,
overseas
reports, biographical features, human interest stories, [and]
documentary features." They were a perfect combination;
Friendly supplied "class appeal" while Murrow was the
perfect "cool host" for the new "cool
medium,"
which was how media guru Marshall McLuhan would later
describe
television. (Source)
This page was updated on:
08/04/2012
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