BUY ME THAT: THE POWERFUL INFLUENCE OF TV TOY COMMERCIALS, HOW TV TOY COMMERCIALS INFLUENCE OUR KIDS
©2008 Frank Baker
Suggested background/articles:
- How to Teach Kids that Ads Are Manipulating Them
- How Do Toy Commercials Appeal To Kids In the Post Saturday Morning Cartoon Era?
- 250 Children’s TV Ads Analyzed
- Selling Gender: Exploiting Gender Stereotypes for Profit
- Cars for Boys, Dolls for Girls: Toy Ads Still Sexist
- Toy Makers Caught in New Gender Flap — But Are They at Fault?
- No kidding, kids fall for witty ads with catchy jingles
- Mix of Traditional, Digital Ads Drive Toy Shopping
- How Toy Ad Vocabulary Reinforces Gender Stereotypes
- Teaching The Tricks To Our Kids
- CARU cites toy ad maker
- Toy Fair 2007: Making It Pop
- Sales techniques to attract youngsters
- Tutored by Barbie and Bratz, girls grow up fast
- I Want That! critical thinking/viewing of holiday toy ads
- Holiday Toy Ad Tactics
- Toymaker Mega Pitches to Parents
- Toy story (creation, production, distribution)
- Ed value of tech toys questioned
- Top 10 Toys– Then & Now
- Tech dominates list of predicted top selling toys
- Toy-makers Make Pitch to U.S. Hispanic Market
- Discover: As Seen On TV
- Toy Trends-2004
- Toy $tory
- Toy Ads on TV (regulation rules)
- The Depiction of Gender Roles in Toy Ads
- Online toys, the new sales ploy
- So-called `Toy Guy’ advocate paid for TV pitches
- Rewriting the Toy Story
- Girls in ‘tween’ years are challenge to toy industry
- Cable Characters Help Empty Parent’s Wallets
- Media educator gives students a dose of reality on toy advertising
- Kids In Their Prime Time
- Kids Who Watch Less TV Demand Fewer Toys
- Barbie, Bratz and Age Compression
- Tune In To Ads With Children
- Advertising to Children
- Stop Commercial Exploitation of Children
- Three Lesson Media Unit- Toys, Advertising
- Content Analysis of Children’s TV Advertising Today
- TV & Commercials
- Media Aware-Gender
- Gender Differences in Children’s Toys
- How Ads Get Kids To Say, I Want It!
- Toy Advertising & The Impressionable Mind of Youth
- Media savvy kids are goal of video program
- Related: Food Ad Tricks (Zillions) NOTE: large file- will take time to download
- A Sociological Analysis of Children’s Television Advertising
Saturday morning fever: the hard sell takeover of kids TV
(Mother Jones Sept 1986)