Born to Buy: The Commercialized Child and the New Consumer Culture
by Juliet B. Schor
Scribner,
ISBN: 068487055X
Read Salon Interview/review Wash post article
BRANDchild: Insights into the Minds of Today’s Global Kids:
Understanding Their Relationship with Brands
by Martin Lindstrom,
Patricia B. Seybold
Kogan Page Ltd;
ISBN: 0749438673 Website
Children As Consumers Insights and Implications James U. McNeal
Consuming Kids: The Hostile Takeover of Childhood Susan E. Linn
Creating Ever-Cool A Marketer’s Guide to A Kid’s Heart Gene Del Vecchio