TV Toy- Ad Analysis Worksheet
Created by Frank Baker ©2005
Teachers: use this worksheet as a handout for students who will be studying television toy advertising. As students watch commercials, they should fill in the blanks below.
| Name of toy/ Manufacturer |
*Techniques of persuasion |
Target Age/ Gender |
Age of Kids in ad |
Small Print | Actor Expressions |
Memorable phrases or slogans |
Visuals(lights, color, special effects) |
Sound (including music) |
|
|
||||||||
|
|
||||||||
|
|
||||||||
|
|
||||||||
|
|
*Common techniques of persuasion:
Source: KI Teachers Guide.total (jacksonholehistory.org) (see page 16)
Cool kids: everybody wants to be these kids Family fun: the ad shows a product as something that instantly helps families have fun together Excitement: the product is the key to amazing fun and adventure. Star Power: a huge celebrity uses this product Bigger is better: this ad makes the product look bigger than it actually is Repetition: manufacturers hope that if you see or hear the product name a lot, you will want it |
Feel Good: this ad tells a story that makes you feel good. Sounds good: Manufacturers use music and other sound effects to grab your attention and make the product appealing. What’s missing?: The ad doesn’t give you the full story about the product. Cartoon characters: They help you remember the product (example: Tony the Tiger) Weasely words: using words or phrases that are misleading |
