Counter ads: produced by students of McCracken
Middle School
Message from Media Specialist: Lynn Simmons
We continued the theme of
your visit and used negative messages to create positive no smoking ads.
The center ads were changed by students and
are in their handwriting, etc. The
Parliament ad on the
upper left has the caption “Out of the Blue”.
The student added Parliament comes out of the blue to kill you.
They also added the word dead to follow distinctively instead of
different as the original ad stated.
The first Basic ad has a
subtle but powerful change. The
student put a skeleton in the canoe and placed
a pack of BASIC where the lungs would be.
The second BASIC ad shows
creative changes to the manufacturer’s toll free number. The
student advises
for more information on the deadly effects of smoking call 1-800-USE-UR-Brain.
The Doral ad students took
a different approach. They cut the
ad up and totally rearranged it. The
company claims that packing tobacco
tightly gives the consumer a longer smoke.
The student changes it to say: It might be packed tight, but its
not alright!”
The
is a reference to the green light effect in the ad reminiscent of Shrek
when Donkey told him not to go toward the light.
The CAMEL ad on the far right
was for their limited edition candy flavored product released during the winter.
In reference to the candy flavor – “Candy is dandy, but cancer is
deadly”, Her
gorgeous hat is also attributed
to a side effect of chemo therapy – hair loss.
Shortened lifespan and tobacco profits are also
addressed in the changes.
I forgot about the KOOL ad. Instead
of filter kings they are funeral kings,
optimized in KING size gives you more
tar and nicotine, they welcome you into the “House of Menthol”
we changed it to the “House of Misery”
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