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The following activities are reprinted from "Media
Math-Basic
Techniques of Media Evaluation" Second Edition, author:
Robert W. Hall
Determine the rating, given the audience and population.
Round to the nearest
tenth.
| Demographic |
Audience
|
Population |
Rating |
| A. Women 18+ |
12,427,000 |
87,480,000 |
_________ |
| B. Men 18-34 |
3,885,000
|
33,200,000
|
_______ |
| C. Children 2-11 |
5,216,000 |
32,600,000
|
_______ |
| D. Households |
16,006,000 |
83,800,000
|
_______ |
Find the missing value (rating, share, or HUT) assuming
there is no multi-set
viewing or unreported viewing.
Round to the nearest whole number.
| Rating |
Share |
HUT |
| A. 16 |
32 |
_____ |
| B.___ |
20 |
60 |
| C. 9 |
___ |
30 |
| D. 18 |
33 |
_____ |
| E. ___ |
40 |
75 |
| F. 5 |
___ |
19 |
|
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Math
In The Media 