TABLE OF CONTENTS

   


 


Topic #1
TV Program Ratings
Introduction


What is a rating/share?

Math Activity One

One Week's Ratings  
 
Math Activity Two  
 
Syndicated Programming

Sample Ratings Page

Sweeps

What Do Ratings Represent? 

Math Activity Three
 
30 Sec. Ad Costs

Math Activities 4 & 5
 
Accuracy & Ratings
 
Market Sizes
 
Math Activity Six
 

Articles About Ratings
 
Related Media Math Lesson Plans
   
 

 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

 

 

 

 

 

 

wpe2.jpg (3977 bytes)  Math In The Media   wpe1.jpg (4219 bytes)
©2004 Frank W. Baker

INTRODUCTION

Every day, we are bombarded by numbers. The source of information using numbers is frequently the news. Every day newspapers, magazines, TV and radio news, report news stories which include numbers. Oftentimes, these numbers go by so fast, we don't have time to stop and process them.

This web resource, Math In The Media, highlights specific stories found in the media which commonly use numbers. This site is designed to be used by middle school math teachers. The goal is to get students interested in math using "real world examples;" things they can relate to easily. At the same time, the topics addressed in the news stories are those which are regularly reported. Teachers can easily link to a news source and download the latest information, making the topic relevant and timely. (TV News ratings is the first topic that has been fully developed: use the links in the Table of Contents on the left)

Your feedback is important to us. If you utilize these activities in your classroom, let us know. Send me your comments, feedback and reactions.  
Frank Baker fbaker1346@aol.com

A recent survey found these news stories to be the ones which most frequently use numbers. 
(Links will take you to web sites with additional information and resources):


 
Box Office Gross (the movies)    
Box Office This Week
 
The Numbers
Unemployment Rates        Case Study     
Understanding Employment   
Monthly Employment Figures Cause Confusion
Consumer Price Index (CPI)
details  FAQ   background    

Reporting Inflation
New York Times Best-Sellers (books)
Gross Domestic Product (GDP)    
details   background   sources 
 
Lesson Plan: GDP in the Real
World
         
Sports Statistics (see related media math lesson plans listed on the left)
Record Price Paid 2004 Super Bowl Ad
Super Bowl 2004
Super Bowl Statistics (Ad Age Magazine)
High School Dropout Rates Stock Market Data  (see related media math lesson plans listed on the left)
Life Expectancy Politics
(see The Role of Media in Politics)
CURRICULUM CONNECTIONS

The South Carolina Mathematics Curriculum Standard for middle school recommends:

"...concepts should be taught in the context of real-world applications through the processes of problem solving, reasoning, communication, and connections, using appropriate manipulatives and technology."


This site is also designed to help young people become more "media literate." To be media literate is to understand the role and impact of media in our lives.  Media literacy is involved with understanding how media are produced. It includes the decision making process of the media producer. It also  involves asking questions about the source and reliability of information and mass media messages. One of the KEY CONCEPTS OF MEDIA LITERACY is that media are businesses, designed to make profits.

The South Carolina English Language Arts Curriculum Standards 2002 advises:
The student will comprehend and analyze information he or she receives from nonprint sources:
-demonstrate the ability to make predictions about the content of what he/she views
-demonstrate the ability to distinguish between fact and opinion, to compare and contrast  information and ideas, to make inferences with regard to what he or she has viewed
-demonstrate the ability to analyze nonprint sources for accuracy, bias, intent and purpose
 
Site updated on:  12/04/2006