Language of Film- Marketing


 Timely news:
 Movie Posters As Mesmerizing GIFs
The Best Graphic Movie Posters of All Time
 Even Now, Nobody Knows Anything
Cracking The Code For Film Marketing
 Best Movie Posters of 2013
Oscar Campaigning 101: 5 Ways Contenders Are Getting Attention
 Marketing Your Movie To Oscar Gold
 Marketing Hunger Games: Catching Fire
 Key Arts 2013:
The Best Movie Posters
 Using Facebook to Create Buzz; Drive Audiences to The Movies
 The Power of Crowds: Social Sentiment & The Future Of Movies
 The Evolution of Movie Poster Colors Throughout Film History
Classic Hollywood: Posters that make you feel you 'Gotta Dance!'
How top studios create their best movie posters for Hollywood and indie films
'The Help,' 'Modern Family' top Publicists Awards

 Recommended resources:
Age of Persuasion Goes To The Movies (CBC Radio)
All About Movie Trailers
 Create Your Own Movie Poster
 Deconstructing Film Posters
Designing the Perfect Blockbuster Movie Poster (infographic)
Elements of a Great Movie Poster Design
 Every Film Poster Saul Bass Ever Made
 Film Marketing Buzz
Films Marketed with viral movie campaigns (BBC)
 For Your Consideration: Marketing & Advertising During Awards Time
 FTC Confirms Violent PG-13 Movies Intentionally Marketed to Young

 Gavin Berliner: Designer of Movie Posters
Generating Buzz and Profits for Independent Films
 History of the Movie Trailer
How Movies are Marketed -The Movie Blog
 How Movie Marketing Works (How Stuff Works) 
 How to Edit a Movie Trailer

 Recommended App

InAWorld where you can be the star of your own movie trailers... InAWorld…Drama is a fun app that lets you create and star in your very own movie trailers. It's a combination of Mad Libs meets the movies that's very entertaining and surprisingly addictive.

 Lesson Plans:
                    Analyzing & Creating Movie Marketing Posters
                    The Blockbuster Movie
                    Deconstructing Movie Ads (starts on page 53)
                    Designing A Movie Poster (starts on page 100)
Film Adaptation of a Novel: Creating the Movie Poster
                    Film Marketing & Publicity (Fis)
                    Glogster Movie Poster

                    How to Create A Film Poster (eHow)
                    Making The Movie Poster
                    Making Trailers (Film Education)
Market A Movie
                    Movie Poster Analysis
                    Movie Poster Studies
Movie Posters: Capturing the Essence of a Story

 Media Studies Movie Marketing
 Mosaic of Movie Poster Cliches
 Movie Marketing: To Kill A Mockingbird
Movie Marketing: Trying to Create Buzz in Time of Twitter
 Movie Madness Marketing Blog
 Movie Poster Creator

 Reel to Real: A Political Reflection of Hollywood Film Posters
 Representation of Gender In Movie Posters
 Teaching Trailers (Film Education)
 Trailers As Persuasive Texts

 Why Good Posters Matter

 Recommended texts:

Film & Video Marketing

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