Language of Film- Marketing


 Timely news:
The Best Graphic Movie Posters of All Time
 Even Now, Nobody Knows Anything
Cracking The Code For Film Marketing
 Best Movie Posters of 2013
Oscar Campaigning 101: 5 Ways Contenders Are Getting Attention
 Marketing Your Movie To Oscar Gold
 Marketing Hunger Games: Catching Fire
 Key Arts 2013:
The Best Movie Posters
 Using Facebook to Create Buzz; Drive Audiences to The Movies
 The Power of Crowds: Social Sentiment & The Future Of Movies
 The Evolution of Movie Poster Colors Throughout Film History
Classic Hollywood: Posters that make you feel you 'Gotta Dance!'
How top studios create their best movie posters for Hollywood and indie films
'The Help,' 'Modern Family' top Publicists Awards

 Recommended resources:
Age of Persuasion Goes To The Movies (CBC Radio)
All About Movie Trailers
 Create Your Own Movie Poster
 Deconstructing Film Posters
Designing the Perfect Blockbuster Movie Poster (infographic)
Elements of a Great Movie Poster Design
 Every Film Poster Saul Bass Ever Made
 Film Marketing Buzz
Films Marketed with viral movie campaigns (BBC)
 For Your Consideration: Marketing & Advertising During Awards Time
 FTC Confirms Violent PG-13 Movies Intentionally Marketed to Young

 Gavin Berliner: Designer of Movie Posters
Generating Buzz and Profits for Independent Films
How Movies are Marketed -The Movie Blog
 How Movie Marketing Works (How Stuff Works) 
 How to Edit a Movie Trailer

 Recommended App

InAWorld where you can be the star of your own movie trailers... InAWorld…Drama is a fun app that lets you create and star in your very own movie trailers. It's a combination of Mad Libs meets the movies that's very entertaining and surprisingly addictive.

 Lesson Plans:
                    Analyzing & Creating Movie Marketing Posters
                    The Blockbuster Movie
                    Deconstructing Movie Ads (starts on page 53)
                    Designing A Movie Poster (starts on page 100)
Film Adaptation of a Novel: Creating the Movie Poster
                    Film Marketing & Publicity (Fis)
                    Glogster Movie Poster

                    How to Create A Film Poster (eHow)
                    Making The Movie Poster
                    Making Trailers (Film Education)
Market A Movie
                    Movie Poster Analysis
                    Movie Poster Studies
Movie Posters: Capturing the Essence of a Story

 Media Studies Movie Marketing
 Mosaic of Movie Poster Cliches
 Movie Marketing: To Kill A Mockingbird
Movie Marketing: Trying to Create Buzz in Time of Twitter
 Movie Madness Marketing Blog
 Movie Poster Creator

 Reel to Real: A Political Reflection of Hollywood Film Posters
 Representation of Gender In Movie Posters
 Teaching Trailers (Film Education)
 Trailers As Persuasive Texts

 Why Good Posters Matter

 Recommended texts:

Film & Video Marketing

      return to the Languages of Film homepage