During the week of August 7-11, 2006, The Los
Angeles Times ran a series
based on a poll that dealt with youth media and culture. Here are links to the
series:
From advanced PR:
The survey is the first in an annual series of Los Angeles Times/Bloomberg polls focusing on pop culture, entertainment, and media consumption habits.
The five-part series will be available beginning Aug. 7 at
www.latimes.com/entertainmentpoll.
Corresponding poll results and analysis for each daily installment will be
posted at
www.latimes.com/timespoll.
Series
Highlights
Aug. 7 - Survey Overview: Fun Isn't Enough For Teens
* With their vast arsenals of electronic gear, they are
the most
entertained generation of the Information
Age. Yet the YouTubing,
MySpacing, multi-tasking teens and young
adults widely seen as
Hollywood's Most Wanted audience are
feeling -- can it be? -- a bit
bored with it all. Even in a
kajillion-channel universe, there aren't
nearly enough options.
* The revolution in entertainment, media and technology
that many in
Hollywood are preparing for has yet to
fully take hold. If these teens
and young adults seem hesitant to watch
filmed entertainment on their
mobile devices, there's more troubling
news: The multiplex isn't that
popular, either.
Aug. 8 - Movies: Far Removed from the Multiplex
* Hollywood has followed a rigid moviemaking formula
for decades: produce
long features, show them first in theaters,
release them on video, then
broadcast them on television. This
dusty model just might not be good
enough anymore.
* Cell phones and video iPods aren't the answers, yet.
Teens may not be
ready to watch short films on these
devices, but they're dying for
something new and exciting.
Aug. 9 - Music: Is Copying A Crime?
* In the music industry, copied CDs and so-called
"school-yard" piracy is
now considered a greater threat than
illegal peer-to-peer downloading.
For some teens, copying purchased CDs or
DVDs is legal, while copying
stolen music or movies is a crime. A
look at the widespread confusion
that proliferates as the line between
piracy and legality becomes ever
murkier in the iTunes age.
Aug.
10 - Television: No Big Demand For Small Screen
* Entertainment purveyors may be rushing to package
their content into
mobisodes, video downloads and podcasts --
that no one needs. Teens
and young adults -- the generation most
likely to be the early adapters
of this new technology -- have yet to fully
embrace it.
* Jon Stewart, watch out. Of all media sources,
teens and young adults
say they're least likely to get their news
from edgy comedy shows, MTV
or even the Internet. Try local TV
news.
Aug. 11 - Tweens & Multi-tasking
* A fun book ... music playing on the computer ... a
PlayStation 2 game
in the console ... email ... and surfing
the Web. And homework, too.
The ability to juggle homework,
entertainment and communication with
friends has become a key requirement for
the modern teenager.