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December 6, 2005 The Institute of Medicine of the National Academies released a report on Food Marketing to Children and Youth: Threat or Opportunity? which explores the influence of food and beverage marketing on the diets and diet-related health of U.S. children and youth. The public briefing included the committee's recommendations for how various stakeholders can promote healthful foods and beverages to children and youth. This study is the most comprehensive review of the scientific evidence to date and was funded by the U.S. Centers for Disease Control and Prevention in response to a congressional directive. |
Findings: (excerpted from opening
statement)
1. there is strong evidence that television advertising of foods and
beverages
has a direct influence on what children choose to eat.
2. the dominant focus of food and beverage marketing to children and youth
is
for products high in calories and low in nutrients, and this is sharply out of
balance
with healthful diets.
3. marketing approaches have become multifacted and sophisticated, moving
far
beyond television advertising to include the Internet, advergames,
strategic
product placement, and much more.
4. turning around the current trends in children's diets and in marketing will
require
strong and active leadership and cooperation, from both the public and private
sectors.
Industry resources and creativity must be harnessed on behalf of healthier diets
for children.
News Reports of Report Recommendations:
Helping
Your Kids Tune Out The Ads
Panel
Asks: Can Ads Turn Kids Against Fattening Food?
(Feb.06 )
Under
Pressure, Food Producers Shift to Healthier Products
Shrek
foods highlight ad debate
Cartoon
food fight (Newsday)
Free
Spongebob (NationalReviewOnline)
Advertisers raise ante on marketing to children
(Baltimore Sun)
The
hard-sell on kids' meals (Marketwatch)
Food
ads for kids assailed; Panel urges broad changes in product lines,
marketing
(Cox News Service)
Eat
To Live: TV ads make children hungry (UPI)
No
Feast for Food Marketers (Business Week Online)
Panel
Faults Food Packaging For Kid Obesity (Wall St. Journal)
Scientists
say kids' food ads are junk (Chicago Tribune)
Report
Links TV Ads and Childhood Obesity
(NY Times)
Drastic
changes urged in marketing food to kids (Common Voice)
IOM
Reports on Food Marketing Aimed at Kids (Common Dreams)
Kidvid
Could Face Federal Food Fight (Variety)
Marketers
Urged to Junk the Junk-Food Ads for Kids (Health Central)
Study: junk food 'threat' aimed at kids (Hollywood Reporter)
Marketers
Urged to Junk the Junk-Food Ads for Kids
(
Report: Change
food advertising aimed at kids
(USA Today)
Junk-Food
Ads Put Kids at Risk (Adweek.com)
Children-And-Food
Study Slams Marketing Industry (Adage.com)
Junk
food advertising ‘affects diets’ (Financial Times)
Science
Academy Urges TV/Cable Industry to Slow Marketing of Junk Food to Children
(TV Week)
Institute
of Medicine Reports on Food Marketing Aimed at Kids
(Center for Science in the Public Interest)
Panel
Doesn't Want Junk Food Aimed at Kids (AP)
Statement
President of the American Dietetic Association (press release)
Report
Charges Junk Food Ads Lead to Increased Obesity in Kids (Wash Post)
Too
many ads push junk food at kids: report (Reuters)
Congress
Told to Pressure Kids' Advertisers (Broadcasting/Cable)
Government
Study Slams Food Ads Aimed At Children (Adage.com)
U.S.
science panel tells industry to stop marketing junk food to kids (AP)
Federal Advisory Group Calls for Change in Food Marketing to Children(NYT)
Media Literacy
Link to Food Ad Lesson Plans
& Teaching Resources
This page created on 12/06/05
and last updated on: 02/12/2009