IBM
(NYSE: IBM) highlighted the deep science behind the
latest video games and encouraged middle school students
to pursue careers in math and science at an open house
at the company’s $3 billion East Fishkill, New York,
microchip manufacturing center, which produces the chips
that power the latest systems from Sony, Microsoft and
Nintendo.
IBM will distribute an education
package, including print, video and other multi-media
materials, to members of IBM’s On Demand Community,
IBM’s global volunteer initiative with nearly 80,000
employees and retirees, highlighting the technology
behind the latest video game systems and encouraging
students to embrace math and science education at an
early age.
Educational sessions at
East Fishkill were led by Dr. Michael Nelson, IBM’s
director of Internet Technology and Strategy. “The
introduction of next generation systems from the leaders
in video gaming offers a unique opportunity to reinforce
the importance of math and science education at the
earliest possible age,” said Nelson. “Kids love gaming,
and math and science make games possible.”
IBM has a strong
history of encouraging students to study math and
science so that they are prepared for future technical
careers. Through numerous programs beginning in the
pre-Kindergarten years through high school, IBM is
reaching out to students and teachers to introduce math
and science, support interest in these subjects, and
encourage students to continue their studies.
“There is so much
opportunity for students in the technical fields, and
gaming is opening many new and exciting options,” said
Robin Willner, vice president of IBM Global Community
Initiatives. “But in order for students to play in the
future of gaming, they need to be prepared academically.
Today we’re trying to make that connection for the
students in a fun, interactive way.”
At the open house,
students from Bronx and Dutchess counties attended a
presentation about gaming technology and how it is
changing education, health care, energy exploration and
other industries. Students saw applications such as a
3-D rendering of the human heart and met Jai, IBM’s
gaming representative in the digital world. In addition,
students had the opportunity to experience first hand
the next generation of gaming consoles and meet some of
the IBM employees responsible for developing the chips
that power them.
“An important factor in
keeping kids engaged in math and science is making the
subjects interesting and relevant to them,” said Willner.
“Gaming technology is fun and helps us demonstrate that
science and technology careers are fun and full of
opportunities, too. Taking gaming technology to students
is the perfect next step in IBM’s work to encourage
students to stick with their math and science studies.”
According to Willner,
“It’s never too early to start learning about the
science behind gaming.” Starting with pre-K students,
IBM’s KidSmart Early Learning Program introduces
children to math and science through its Young Explorer
computers equipped with early-learning educational
software housed in colorful children’s desk furniture.
IBM keeps students’
interest up in the middle school years through IBM's
TryScience Web site, the first online, global science
museum, makes it easy and fun for children, teachers and
parents to explore the world of science and engineering.
In addition, IBM EX.I.T.E. Camps, week-long, summer day
camps for middle school girls held at IBM facilities,
show girls exciting career opportunities in technology
and engineering, introduce them to female role models,
and provide hands-on experiences in technical activities
that are fun, challenging and educational. Through IBM
MentorPlace, IBM employees mentor students online
providing academic assistance and career counseling,
while letting them know that adults do care about their
issues and concerns.
In 2006, IBM and the
Computer Science Teachers Association introduced free
access to computer science resources for high school
teachers. With just a few clicks, teachers can access a
series of lesson plans, guidebooks and topic overviews
to incorporate concepts of computer programming and Web
design into everyday computer science, math and science
classes.
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