TOP 25 ADVERTISERS IN HISPANIC MAGAZINES
P&G and L'Oreal Are Biggest Spenders
September 14, 2005 (Adage.com)
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| Rank | Advertiser | Jan-Jun 05 | Jan-Jun 04 | Change |
| 1 | Procter & Gamble Co. | $7,686.6 | $4,559.9 | 68.6% |
| 2 | L'Oreal | $5,151.9 | $4,230.4 | 21.8% |
| 3 | General Motors Corp. | $4,142.4 | $3,938.8 | 5.2% |
| 4 | Johnson & Johnson | $3,911.3 | $2,777.8 | 40.8% |
| 5 | Ford Motor Co. | $2,870.8 | $2,625.6 | 9.3% |
| 6 | DaimlerChrysler | $2,191.6 | $1,258.8 | 74.1% |
| 7 | Estee Lauder Cos. | $1,999.2 | $1,660.1 | 20.4% |
| 8 | U.S. Government | $1,681.7 | $1,024.5 | 64.1% |
| 9 | Kimberly-Clark Corp. | $1,553.8 | $718 | 116.4% |
| 10 | McDonald's Corp. | $1,406.2 | $1,026.6 | 37.0% |
| 11 | Sears Holdings Corp. | $1,325.3 | $982.5 | 34.9% |
| 12 | Visa International | $1,212.2 | $54.8 | NA |
| 13 | Altria Group | $1,176.1 | $1,308.0 | -10.1% |
| 14 | Wal-Mart Stores | $1,107.2 | $951.9 | 16.3% |
| 15 | Toyota Motor Corp. | $1,072.1 | $1,108.5 | -3.3% |
| 16 | Hyundai Motor Co. | $1,013.0 | $250.8 | 303.9% |
| 17 | Time Warner | $1,010.9 | $977.2 | 3.4% |
| 18 | Clorox Co. | $1,008.4 | $121.5 | 730.0% |
| 19 | Office of National Drug Control | $1,003.9 | $1,419.9 | -29.3% |
| 20 | El Club de Libros Mosaico | $976.9 | $273.8 | 256.8% |
| 21 | Unilever | $936.6 | $1,420.6 | -34.1% |
| 22 | Verizon Communications | $742.1 | $638.1 | 16.3% |
| 23 | Tyson Foods | $655.0 | $0.0 | NA |
| 24 | Wm. Wrigley Jr. Co. | $604.5 | $334.2 | 80.9% |
| 25 | Playtex Products | $594.5 | $145.3 | 309.2 |
| Grand Total | All Advertisers | $101,878.5 | $86,545.3 | 17.7% |
| Dollars are in thousands. Magazine ad spending from TNS Media Intelligence, including Hispanic magazines and four additional PIB monitored Spanish-language magazines: Latina, Nexos, People en Espanol and RD Selecciones. | ||||