Most Frequently Used Words In Advertising

Whether you're writing a print ad, broadcast ad or even a public speech, the power of words can work in your favor. While there are dozens of books on advertising copywriting and different opinions on what's effective and what's not, there are a few words that appear more than any others on various experts' lists of best advertising headlines.
In one of the best books on advertising, " How To Make Your Advertising Make Money," John Caple's documents research uncovered the 10 most-frequently-used words in Vic Schwab's "100 Good Headlines and Why They Were So Profitable." These same 100 headlines are listed in Maxwell Sackheim's book "My First Sixty Years in Advertising." Compare your latest or favorite ads and see how they score:

You
Your
How
New
Who
Money
Now
People
Want
Why

31 times
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12
10
8
6
4
4
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4