Cary Bazalgette's Signpost Questions
 
WHO is communicating with whom? AGENCIES
WHAT type of text is it? CATEGORIES
HOW is it produced? TECHNOLOGIES
HOW do we know what it means? LANGUAGES
WHO receives it and what sense do the make of it? AUDIENCES
HOW does it present its subject? REPRESENTATIONS

( Primary Media Education: A Curriculum Statement
London: BFI Bazalgette, C. Bevort, E. and Savino, J.
1989, pg.8)

Cary Bazalgette's Framework For
Approaching Media Texts

Media languages
- What does this text say?
- How does it say it?
- What sort of text is it?



Producers and audiences
- How was the text produced?
- By whom, and why was it produced?
- For whom was it produced?
- How did it reach its audiences?



Representation
- What judgements do you make about the
truth/authenticity/accuracy/realism/effectivity of this text?
- What judgements might other people/groups make?
-What can it be said to represent?

 

Cary Bazalgette (1991):
Media Education.
Lond: Hodder & Stoughton, p.18