In his book “Bias…A CBS Insider Exposes How The Media Distort the News,”  
journalist Bernard Goldberg uses a CBS News 1996 broadcast to make a point 
about bias.  Below I have posted the exact script from that newscast.  
(NOTE: the transcript was taken from a videotape provided to me by the 
Vanderbilt TV News Archive.)

Consider this definition of BIAS: a partiality that prevents objective 
consideration of an issue or situation
(Source:
WordNet ® 1.6, © 1997 Princeton University

As you review the script below, try to identify WORDS or PHRASES that you deem 
to be “biased.”  Circle those words. Can you think of other words that could have 
been used?  Is the CBS News story on the Forbes’ “flat tax” biased, as charged by j
ournalist Goldberg?

CBS Evening News February 8, 1996

Dan Rather’s on camera lead in: 

House speaker Newt Gingrich weighed in today on the version of the “flat tax” that Steve Forbes is pushing as the key to what Forbes calls “tax reform and economic growth.”  Gingrich said parts of the Forbes proposals are and I quote “nonsense,” and only getting attention because of again quote “the shear weight of advertising.” Now besides the politics, what are the economics of the Forbes’ flat tax proposal? Tonight  a look beyond the promises to the substance of it in a “reality check” by correspondent Eric Engberg…

   

AUDIO                                                          VIDEO

(applause heard as Forbes walks in)
Reporter Engberg Voice Over:    
"Steve Forbes pitches his flat tax 
scheme as an economic elixir good for everything that ails us….. "

Forbes SOT
 “ we would see a renaissance the likes of which that has never been seen before..”

Engberg VO: 
It’s the kind of optimistic message people 
want to believe. But experts have trouble 
with many of Forbes’ specific promises, 
like how the flat tax would boost economic growth….







Forbes SOT: “ By removing obstacles, 
starting with the tax code, we are 
capable of growing twice that rate..”


Cutaway of people applauding at some campaign event; Forbes is seen walking through the crowd, shaking hands

              Forbes, again, speaking from a podium

Engberg VO: 
TIME OUT- Economists say nothing like 
that has ever actually happened.  

William Gale SOT: “ It doesn’t seem 
plausible to think that we’re going to 
have a whole new economy or some 
economic renaissance age due to tax reform.."



Engberg VO:  Forbes claims taxes can be lowered without adding to the deficit  







Forbes SOT: “a flat tax would enable this economy to grow..that would mean more revenues for Washington…”



Forbes, again, speaking from a podium

(applause heard)
Engberg VO: 
That was called “supply side economics” 
under President Reagan: less taxes, 
equal more revenue…it didn’t work out that way

(reporter heard off camera asking question): 
Is it fair to say  that the last time we tried something like this, we ended up with these hideous deficits?

Gale SOT: its perfectly fair to say that

Reporter: And that if we try it again, 
your fear is…

Gale SOT: that we end up with the same problem again…

 

Engberg VO:
 Forbes claims the flat tax would throw lobbyists, tax lawyers and accountants 
out of business….oh yea, ask one…

Donald Alexander SOT:
" If Mr. Forbes’ proposals were enacted, it would be hog heaven for tax lawyers, absolutely hog heaven.. We would have a wonderful time gaming the system."

Engberg VO: 
Example: the wealthy could hire tax 
wizards to turn their regular income into investment income, exempt from the tax

Janice Johnson SOT: 
"I’m sure we’ll dream up new loopholes 
under the flat tax, we always do."

Engberg VO: 
Ok, how about Forbes’ number one 
wackiest flat tax promise?

Forbes SOT: 
“parents would have more time to 
spend with their children and with each other…”

Alexander SOT: 
“That’s right, and the sky would be 
blue all the time”  


Forbes seen again on camera, speaking from a podium

Engberg (on camera) 
The fact is, the flat tax is one giant 
untested theory. One economist suggested that before we risk putting it in, 
we oughta try it out some place, like maybe Albania..Eric Engberg, CBS News, Washington