For Your Consideration: Marketing &
Advertising During Awards Time
see also LoF Marketing; Motion Pictures; Advertising Copyright 2009 Frank W. Baker
THANKS to School Library Journal for recommending this site.
Awards Season News
February 23 'Silver Linings Playbook' shines at Indie Spirit Awards
February 19 'Anna Karenina,' 'Mirror Mirror' Top Costume Designers Guild Awards
February 17 'Zero Dark Thirty,' 'Argo,' 'Breaking Bad,' 'Louie' Win WGA Awards
February 17 'Argo,' 'Silver Linings Playbook' Win ACE Eddie Awards
February 17 Sound Mixers Pick 'Les Miserables' For CAS Award
February 11 'Skyfall' Wins Top Prize at ASC Awards
February 10 BAFTA 2013: Complete Nominees and Winners List
February 10 'Argo' Writers Win Scripter Award
February 6 3D Creative Arts Awards: 'Life of Pi' Named Best Live-Action Feature
February 2 ‘Wreck-It Ralph’ Scores Big at Annie Awards
February 2 'Skyfall,' 'Life of Pi,' 'Anna Karenina' Triumph at Art Directors Guild Awards
February 2 DGA Awards: Winners Announced
January 29 Editors Name Steven Spielberg Filmmaker of the Year
January 27 SAG Awards 2013: Complete List of Winners
January 26 Producers Guild Awards: Winners Announced: Argo, Homeland, Modern Family
January 17 Costume Designers Guild Awards Nominations Announced/Sound Editors Announce Golden Reel Nominees
January 13 DGA Awards Documentary Nominations Announced
January 13 The 2013 Golden Globe Award Winners
January 11 American Cinema Editors Announce 63rd Annual Eddie Award Nominees
January 11 'Argo,' 'Silver Linings Playbook' Win Big at Critics' Choice Movie Awards
January 10 9 Films Vie for Best Picture Oscar; 'Lincoln' Tops With 12 Nominations
January 9 Cinematographers Reveal Film Nominees/DGA Awards TV Nominations Announced
January 9 'Lincoln' Leads BAFTA Award Nominations With 10 Nods
January 8 DGA Awards Film Nominations Announced/Cinema Audio Society Nominations Announced
January 7 'Argo' Leads a Round of Critics' Awards/ 'Hobbit' Leads Visual Effects Society's List
January 5 National Society of Film Critics names 'Amour' best of 2012
January 4 WGA Announces Nominations
January 2 Producers Guild Film Nominations Revealed
December 13 Golden Globe Nominations Announced
December 12 SAG Awards: '30 Rock,' 'Silver Linings' Top Nominations
December 11 'Lincoln' leads Critics' Choice Movie Awards field/"Lincoln" gets record 13 Critics Choice nominations
December 6 WGA Announces TV Nominations
November 28 Producers Guild Nominations for TV, Digital Series Announced
Upcoming Award Ceremony Dates (network carrying broadcast)
June 16 Daytime Emmy Awards (HLN)
July 18 Emmy Nomination Announcement
September 22 Prime Time Emmy Awards (CBS)
December 12 Golden Globe Nominations Announced
January 12 Golden Globes Award Telecast (NBC)
January 16 Academy Award Nominations Announced
February 1 Writers Guild Awards Announced
February 16 BAFTA Awards Announced
March 2 Academy Awards Ceremony (ABC)
Each year, the major movie studios, and to a lesser extent their affiliated television studios and the television networks,
spend large sums of money on "For Your Consideration" ads extolling the alleged virtues of their films or programs released
over the previous year. While it is unclear where or when the practice originated, it appears to have been popularized by
Miramax, which rose from relative obscurity during the 1990s to become one of the most prestigious studios, at least of
Not surprisingly, then, the quantity of such ads has increased dramatically, as major firms vie to win the top awards, hoping
that the associated publicity will result in more viewers and greater revenues. Indeed, most of the films expected to be
"Oscar-worthy" are released in the last few months of the year, occasionally opening in limited release just before the end
of the year and opening wide in January. This generally ensures that these films are still in movie theatres as awards-related
As might be expected, these ads have recently begun appearing online at websites popular with voting members of the
Academy of Television Arts and Sciences. Movie buffs are now archiving and tagging these online Oscar ads so they'll be
available for future study and commentary. Source
Emmy/Oscar News Sources:
|Emmy Magazine||Broadcasting&Cable||Hollywood Reporter||Variety|
Examples of "For
Your Consideration" Ads for the 2012 Academy Awards
"For Your Consideration" ads via Google; Yahoo; Flickr
Examples of "For Your Consideration" Ads for the 2011 Emmys
Studios 'For Your Consideration' Websites:
|Disney||Dreamworks||Sony Pictures Classics||Warner Bros|
|Weinstein Co||Fox SearchLight Pictures||Lionsgate||20th Century Fox|
|Focus Features||Paramount Pictures||Sony Pictures||Universal Pictures|
Ads: designed for analysis
Movie posters are a prime example of visual communication. Movie posters, as well as the promos, have to be visually appealing
otherwise they aren't going to sell any tickets. Posters have to use an image to get the gist of an entire two hour movie. (Source)
Atlantic Wire's Best "For Your Consideration" 2013 Ads
Decoding the 2012 For Your Consideration ads
See this website for a full list of "FOR YOUR CONSIDERATION" ads
Checklist of analyzing print ads
Deconstructing print ads
Movie marketing blog
Checklist for reading any ad
Analyzing ads (& commercials)
Marketing Movies (book/website)
Advertising 101 (critique sheet)
ANALYZING MEDIA: Movie Posters
Ad-wise, the Oscars in this digital age
ABC Made $72 Million on 26 Minutes of Oscar Ads
Questions for students to consider:
- what does the phrase "for your consideration" mean?
- who is the audience for these ads and what are they asked to do?
- in what ways are these ads "persuasive"?
- what information is quintessential in ads promoting TV shows/films?
- what codes/conventions/techniques does each contain?
- what effect, if any, do film/TV critic quotes play?
- what is the same; what is different about each ad?
- why are some ads featured on the cover of a magazine?
- who designs the ads; who pays for them?
- consider the layout of the ad: what attracts attention most?
- how is mood and/or genre communicated?
- how might expression, body language or other non-verbal language communicate what is happening?
related lesson plans: Analyzing Oscar: Deconstructing the Academy Awards | Teachable Moment
Deconstructing Movie Ads
return to the Media Literacy Clearinghouse home page