For Your Consideration: Marketing & Advertising During Awards Time
 
see also LoF Marketing; Motion Pictures; Advertising      Copyright 2009 Frank W. Baker  
 
THANKS to School Library Journal for recommending this site.
 
            

     







  

 

 

 

            

    

    
"For Your Consideration" ads via Google Yahoo Flickr

   Upcoming Award Ceremony Dates (network carrying broadcast)
 

   2014

   January 16 Academy Award Nominations Announced (NBC/ABC/CNN)
   January 16 Critics Choice Awards (CW)
   January 18  SAG (Screen Actors Guild) Awards (TNT/TBS)
   January 19  Producers Guild Awards
   January 25  DGA (Directors) Awards
   February 1  Writers Guild Awards / ASC Cinematographers Awards /Annie (Animated) Awards
   February 7 EDDIE (Editing) Awards
   February 7 Art Directors Guild Awards
   February 16 BAFTA Awards (BBC America)
   February 22 Costumer Designer Guild Awards
   March 1 Independent Spirit Awards Ceremony (IFC)
   March 2 Academy Awards Ceremony (ABC)

   

  Each year, the major movie studios, and to a lesser extent their affiliated television studios and the television networks,
  spend large sums of money on "For Your Consideration" ads extolling the alleged virtues of their films or programs released
  over the previous year. While it is unclear where or when the practice originated, it appears to have been popularized by
  Miramax, which rose from relative obscurity during the 1990s to become one of the most prestigious studios, at least of
  that decade.

  Not surprisingly, then, the quantity of such ads has increased dramatically, as major firms vie to win the top awards, hoping
  that the associated publicity will result in more viewers and greater revenues. Indeed, most of the films expected to be
  "Oscar-worthy" are released in the last few months of the year, occasionally opening in limited release just before the end
  of the year and opening wide in January. This generally ensures that these films are still in movie theatres as awards-related
  publicity peaks....

  As might be expected, these ads have recently begun appearing online at websites popular with voting members of the
  Academy of Television Arts and Sciences. Movie buffs are now archiving and tagging these online Oscar ads so they'll be
  available for future study and commentary. Source 
              
  Emmy/Oscar News Sources:

Emmy Magazine Broadcasting&Cable Hollywood Reporter  Variety  


  Studios 'For Your Consideration' Websites:

Disney/Dreamworks Sony Pictures Classics Warner Bros Relativity Media
Weinstein Co Fox SearchLight Pictures Lionsgate 20th Century Fox
Focus Features Paramount Pictures Sony Pictures Universal Pictures

  Ads: designed for analysis and deconstruction

  Movie posters are a prime example of visual communication. Movie posters, as well as the promos, have to be visually appealing
  otherwise they aren't going to sell any tickets. Posters have to use an image to get the gist of an entire two hour movie. (Source)


For Your Consideration
is a heading frequently used in advertisements in entertainment trade publications
such as Variety and The Hollywood Reporter. They are specifically directed towards members of groups in the entertainment industry, most commonly the Academy of Motion Picture Arts and Sciences, which annually presents
the Academy Awards celebrating the best in motion pictures, (or the Hollywood Foreign Press Association,
which awards the Golden Globes) or the Academy of Television Arts and Sciences which presents the Primetime Emmy Awards for television. Source (note: hyperlinks added by media educator Frank Baker)


  Useful links: 

   Atlantic Wire's Best "For Your Consideration" 2013 Ads
  
Examples of "For Your Consideration" Ads from the 2012 Academy Awards
   Decoding the 2012 For Your Consideration ads
 
 
 
Examples of "For Your Consideration" Ads for the 2011 Emmys
  See
this website for a full list of "FOR YOUR CONSIDERATION" ads
   Checklist of analyzing print ads    
   Deconstructing print ads                
   Movie marketing blog
   Checklist for reading any ad          
   Analyzing ads (& commercials)    
   Marketing Movies (book/website)
   Advertising 101 (critique sheet)  

   ANALYZING MEDIA: Movie Posters    
   Ad
-wise, the Oscars in this digital age
   ABC Made $72 Million on 26 Minutes of Oscar Ads

  Questions for students to consider:
- what does the phrase "for your consideration" mean?
- who is the audience for these ads and what are they asked to do?
- in what ways are these ads "persuasive"?
- what information is quintessential in ads promoting TV shows/films?

- what codes/conventions/techniques does each contain?
- what effect, if any, do film/TV critic quotes play?
- what is the same; what is different about each ad?
- why are some ads featured on the cover of a magazine?

-
who designs the ads; who pays for them?
- consider the layout of the ad: what attracts attention most?
- how is mood and/or genre communicated?
- how might expression, body language or other non-verbal language communicate what is happening?


  related lesson plans: Analyzing Oscar: Deconstructing the Academy Awards |
                                      Deconstructing Movie Ads
                                  

  return to the Media Literacy Clearinghouse home page