NEW
Truth in Food Package Images & Labels

Watch this classic "Buy Me That" series segment on how hamburgers (and French fries) are made to look good for TV commercials Click the image on the left in order to go to the lesson plan that includes this classic segment

Latest news (click In The News, above left, for more stories)
AUGUST 2011
Cartoon characters prod kids to nag for unhealthy foods

INTRODUCTION
The advertising of snack and so called "junk foods" to young people 
is being blamed for an obesity epidemic in the United States and elsewhere.
Is advertising to blame? Are there other factors going on?
How does advertising, for example, work to target young people? 

This web resource is designed to help educators/parents
who wish to study food advertising found on TV and in magazines. We offer
a sample of ads and questions for you and your students to begin
their examination and study. In addition, the topic of junk food ads
aimed at kids is one in current events and news. 
See Key Quotes & In The News.

Advertising is also part of most state's ENGLISH and HEALTH teaching
standards. Be sure to look at this link for National Teaching Standards

Educators and students should also review the media literacy "key concepts"  
as well as these critical thinking questions before proceeding. 

Non Sequitur comic is used here for educational purposes.

 

Site updated on: 08/21/2011