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 Deconstructing Ads For 
Snack and Junk Food 
 Which Target Young Children 


written and produced by Frank Baker, Copyright 2004


Some data from Common Sense Media Newsletter (10/15/04)

1) Over the last 30 years the rate of childhood obesity has 
tripled among youngsters aged 6 to 11 and has doubled for those aged 2 to 5 and 12 to 19.
2) The risk of obesity for a preschooler jumps 6% for every hour of television 
watched per average day.
3) Saturday morning children’s TV shows average at least one food commercial 
every five minutes.
4) If there's a television in a preschooler’s bedroom, the child’s risk for obesity 
jumps 31% per every hour watched.
5) 1/4 of all kids under the age of 2 have their own TVs in their bedrooms.
6) An average child sees 30,000 commercials every year for junk food.
7) Junk food is widely available in schools across the country.


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Site updated on: 08/29/2007