TABLE OF CONTENTS

  





HISTORY

DRUG AD RULES

CONNECTION TO
HEALTH TEACHING
STANDARDS

RECOMMENDED
ARTICLES &
WEBSITES


LESSON PLAN:
IDEAS FOR TEACHERS


DRUG ADS  A-B


DRUG ADS  C-F


DRUG ADS  G-P


DRUG ADS R-S


DRUG ADS T-Z


















 

 


 

 

 

 

 

 
 

Prescription Drug Marketing & Advertising

Written by Frank Baker  ©2004

Reading The Chart- most ads for drugs listed below were found in recent issues of: "People," "Entertainment Weekly," "Real Simple," "Reader's Digest," "Good Housekeeping," "Southern Living," "Working Mother," "Ebony," "Smithsonian," "Time," "Newsweek," "US News & World Report," "Elle Girl,"
and  "National Geographic" magazines
 Drug Name  Manufacturer  Slogan  Purpose Website
Toprol-XL AstraZeneca Take it. Seriously. high blood pressure www.toprol-xl.com
Travatan Alcon the power to make a difference glaucoma www.travatan.com
Vaniqa Bristol Myers
Squibb		 unwanted facial hair www.vaniqa.com
Vesicare Astellas Pharma 
US/
GlaxoSmithKline Group		 it's not just a pipedream bladder control www.vesicare.com
Viagra Pfizer the one that works for millions erectile dysfunction www.viagra.com
Vioxx
withdrawn 
from market		 Merck for everyday victories arthritis www.vioxx.com
Vytorin Merck treat the 2 sources of cholesterol cholesterol
www.vytorin.com/
Wellbutrin GlaxoSmithKline depression www.wellbutrin.com
Xenical Roche block the fat obesity www.xenical.com
Yasmin Berlex You'll Know When You Find The One For You birth control www.yasmin.com
Zaditor Novartis allergy eye drop www.z-drops.com
Zantac GlaxoSmithKline the final word in 
acid relief		 ulcer; acid reflux www.zantac.com
Zelnorm Novartis be yourself again irritable bowel syndrome www.zelnorm.com
Zocor Merck it's your future. Be there cholesterol www.zocor.com
Zoloft Pfizer because each day counts;
when you know more about what's wrong, you can help make it right		 pms; depression www.zoloftforpmdd.com

www.zoloft.com
Zomig Zeneca get the power of zoming migraine www.zomig.com
Zyrtec Pfizer relief bigger than your allergies;
lots of allergies,
just one Zyrtec		 allergy www.zyrtec.com