TABLE OF CONTENTS

 





HISTORY

DRUG AD RULES

CONNECTION TO
HEALTH TEACHING
STANDARDS

RECOMMENDED
ARTICLES &
WEBSITES


LESSON PLAN:
IDEAS FOR TEACHERS


DRUG ADS  A-B


DRUG ADS  C-F


DRUG ADS  G-P


DRUG ADS R-S


DRUG ADS T-Z


















 

 


 

 

 

 

 

 

 

Prescription Drug Marketing & Advertising

Written by Frank Baker  ©2004


Reading The Chart- most ads for drugs listed below were found in recent issues of: "People," "Entertainment Weekly," "Real Simple," "Reader's Digest," "Good Housekeeping," "Southern Living," "Working Mother," "Ebony," "Smithsonian," "Time," "Newsweek," "US News & World Report," "Elle Girl,"
and  "National Geographic"
magazines

Drug Name  Manufacturer  Slogan  Purpose Website
Regranex Orthno McNeil renewed growth
Renewed hope
diabetes www.regranex.com
Relplax Phizer Don't let a migraine keep you down migraine http://trial.relplax.com
Retin-A Micro Ortho Dermatological clearer skin 
is possible
acne www.retinamicro.com
Rezulin Parke Davis diabetes www.rezulin.com
Rhinocort Aqua AstraZeneca tough on nasal allergies,
gentle on the nose
allergy www.rhino-butterfly.com
Ritalin Novartis ADHD www.ritalin.com
Rogaine Pfizer rogaine works
the sooner, the better
hair loss www.rogaine.com
Rogisen Wagner Nutraceuticals a better way to see the world macular
degeneration
www.rogisen.com
Sarafem Lilly more like the woman you are premenstrual
dysphoric
disorder
www.sarafem.com
Seasonale Duramed Fewer periods
More possibilties
birth control http://seasonale.com/4
Singulair Merck a different way to treat season allergies allergy www.singulair.com
Sonata Wyeth Ayerst insomina www.sonata.com
Strattera Eli Lilly ADHD www.strattera.com
Synvisc Genzyme Biosurgery Osteroarthiritis www.synvisc.com