TABLE OF CONTENTS

 





HISTORY

DRUG AD RULES

CONNECTION TO
HEALTH TEACHING
STANDARDS

RECOMMENDED
ARTICLES &
WEBSITES


LESSON PLAN:
IDEAS FOR TEACHERS


DRUG ADS  A-B


DRUG ADS  C-F


DRUG ADS  G-P


DRUG ADS R-S


DRUG ADS T-Z


















 

 


 

 

 

 

 

 

 

Prescription Drug Marketing & Advertising

Written by Frank Baker  2004


Reading The Chart- most ads for drugs listed below were found in recent issues of: "People," "Entertainment Weekly," "Real Simple," "Reader's Digest," "Good Housekeeping," "Southern Living," "Working Mother," "Ebony," "Smithsonian," "Time," "Newsweek," "US News & World Report," "Elle Girl,"
and  "National Geographic"
magazines

Drug Name  Manufacturer  Slogan  Purpose Website
Glucophage Bristol Myers Squibb make every day, type 2's day diabetes www.glucophage.com
Glucovance Bristol Myers Squibb diabetes www.glucovance.com
Humira Abbott more normal living rheumatoid
arthritis
www.humira.com
Imitrex GlaxoSmithKline target your total migraine migraine www.imitrex.com
Lamisil Novartis get your nail infection
where it grows
nail infections www.lamisil.com/
Lantus Aventis works around the clock
with just one shot
diabetes www.lantus.com/nwk/
Levirtra GlaxoSmithKline stay in the game erectile dysfuction www.levirtra.com
Lipitor Pfizer cholesterol www.lipitor.com
Lunesta Sepracor leave the rest to Lunesta insomnia www.lunesta.com
Lymerix Smith Kline
Beecham
lyme disease www.lymerix.com
Naprelan Wyeth-Ayers arthritis
NasacortAQ Aventis puts allergy face,
in its place
allergy www.nasacort.com
Nasonex Schering fewer sneezes
fewer worries
allergy www.nasonex.com
Neulasta AmGen I'm Ready side effects of chemotherapy www.neulasta.com
Nexium AstraZeneca the purple pill acid reflux www.purplepill.com
Penlac Dermik a clear solution nail fungus www.penlac.com
Patanol Alcon relief is in sight allergy eye drop www.patanol.com
Plavix Bristol Myers/Squibb add more protection against heart attack and stroke blood clots www.plavix.com
Pravachol Bristol Myers/Squibb cholesterol www.pravachol.com
Procrit Amgen strength for living anemia www.procrit.com
Propecia Merck helping make hair loss history balding www.propecia.com
Prozac Eli Lilly depression www.prozac.com