Dig
Deeper
Source:
Christopher Lloyd
What
to look for in a TV ad:
- Visuals
– How many different shots are in the ad? Is the product ever seen? Where
is the product seen in the shot?
- Words
– How many words are in the ad? What is the company trying to tell you in
the ad?
- Music
& Sound Effects – What kind of music is it? What is the mood of the
music? Are there any sound effects?
- Editing
– How many edits (or times the picture changes on the screen) in the ad?
Why would the company edit the piece this way?
- Station
– Who watches this show and this station? What is the age, gender, race of
the people on the show? Who is the company trying to reach with this ad?