Critical thinking about
media messages

http://www.frankwbaker.com
  

         
                                                                                  Invite Frank W. Baker, one of the nation's leading
                                                                             media literacy experts to your school, district or conference


                                                                               MLC's mission is to assist K-12 educators who want to:
                                                                                - teach standards that include non-print, media texts
                                                                                           - learn more about media literacy
                                                                                         - integrate it into classroom instruction
                                                                                           - help students read the media
                                                                                     
 - help students become more media aware  
                                                                                           - locate appropriate resources
                                                                                           


                                         New & revised resources:                          
News/Essays/Articles:
                                         
Admongo: Ad Literacy/Digital Nation (PBS)        Engaging Students in Video Production

                                           Super Bowl Ads/Diet Ads
                        ML: 8 Guidelines for Teachers  
                                      Building Photo-Based Writing Skills           
          Advertising Literacy 101 
                                               Movie Marketing
                            
Deconstructing Ads; Media Messages
                                     
What You See & What You Don't                 What is 21st Century Media Literacy?
                                               
Lesson plan: Deconstruct A TV Ad                  The importance of visual/media literacy
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Audience Activity
Is Seeing Believing?

Magazine Retouching
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Scriptwriting In the Classroom
Super Bowl Ads
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To Kill A Mockingbird
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                                    This website was part of a project  originally started by the late Dr. Pete Johnson at the USC School of Medicine. I am eternally
                                    grateful for its hosting of this site from 1998-2006.

 
                                    This site is dedicated to the memory of Dr. N. Peter Johnson & my parents: David E. & JoAnn S. Baker