Credit Card- Ad Analysis Worksheet
created by Frank Baker ©2005
(NOTE: This page BEST when printed HORIZONTALLY)
Teachers: use this worksheet as a handout for students who will be studying
credit card advertising. As students watch commercials, they should fill in the blanks
below.  For more info go to http://www.frankwbaker.com/credit_cards.htm

 

Name of  Card advertised

 Target audience

Visual Techniques
(cameras, lighting,
editing)

Audio techniques

Phrase or slogan used
(or other key words)

*Technique of Persuasion used

Ad #1





 

 

 

 

 

Ad #2




 





 

 

 

Ad #3




 





 

 

 


*Common techniques of persuasion:

Humor: if you can make them laugh, you can persuade them

Testimonials: using famous people or respected institutions to sell a person, idea, or product

Repetition: drives the message home many times

Bandwagon: everybody is doing it

Plain folks:  many advertisers promote themselves or their products as being of humble origins,
common, one of the guys/gals

Warm & fuzzy:  using sentimental images (i.e. families, kids, pets)



*complete handout:  http://www.nmmlp.org/language.pdf