TABLE OF CONTENTS

 

"In our factory, we make lipstick; in our advertising, we sell hope." 
                                                                                                                - Charles Revson


Introduction

Teaching Standards

Critical Thinking &
Media Literacy

Deconstructing A
Print Ad

Words & Images

Celebrity Endorsements

Facts & Figures

Body Image

Ingredients: What's In this stuff?

Magazines:
Content Analysis

Sexual Images

Retouching, Airbrushing, &
Body chopping

Music/Cosmetics 
Collaboration

Glossary

Links to related sites

Recommended texts

  

 
 
 

 


 

 

 

 

 

 

 

Cosmetic Advertising:
Deconstructing
The Real Messages
in the media


©2004 
Frank Baker, Kara Clayton
media educators

(NOTE: portions of this page are under construction)


actress Jamie Lee Curtis
goes without makeup

Retouching, Airbrushing, & Body Chopping

Retouching Photographs (and Advertisements)

Mirabella Mirabella magazine created an artificial model, "an 
extraordinary image of great American beauty," 
for the cover of their September 1994 issue
Source: http://sandra.oundjian.com/content/papers/thesis/chapter3.htm

Good website:
Greg's Digital Retouching Portfolio

1990 Cover Photo of actress Michelle Pheiffer


Source: Adbusters Quarterly, Summer 1995, vol.3, No. 4
read the graphics order to retouch the photo image

Manipulating the image of stars to make them look so beautiful

(from July 1992 McCall's)  "With state-of-the-art gadgetry a photographic image is scanned into a computer, creating an exact duplicate that can be retouched electronically in any number of ways. Its makeover power makes airbrushing--the age old technique used to refine stars' complexions in portraits--seem puny. Among other things, Scitexing can eliminate crow's-feet, wrinkles or blemishes;
pump up or pare down cleavage; turn a sneer into a smile; whiten teeth; tame stray hairs; lengthen arms or legs; and put heads on different bodies"

"Dismemberment or body-chopping in ads occurs more frequently for women than men. Women's bodies without heads, faces or feet lead us to believe that all that truly matters about woman lies between her neck and her knees (Cortese, 1999)."

Site Updated on: 02/12/2009   

  Hit Counter


Hair
O/A
+Y
+msl

tone down red

fill with hair

-C
+K
for shadow

Hands:
+yez
balance
with area on arm
Remove 
extra hair

Fill

Remove
makeup

remove
dart of dress

Trim dress

remove
wrinkle

Contrast
to ring




Cover of
Reese Witherspoon
(for Cosmopolitan
magazine)

Sept.2001
issue of PDN