TABLE OF CONTENTS

 

"In our factory, we make lipstick; in our advertising, we sell hope." 
                                                                                                                - Charles Revson


Introduction

Teaching Standards

Critical Thinking &
Media Literacy

Deconstructing A
Print Ad

Words & Images

Celebrity Endorsements

Facts & Figures

Body Image

Ingredients: What's In this stuff?

Magazines:
Content Analysis

Sexual Images

Retouching, Airbrushing, &
Body chopping

Music/Cosmetics 
Collaboration

Glossary

Links to related sites

Recommended texts

  

 
 
 

 


 

 

 

 

 

 

 

Cosmetic Advertising:
Deconstructing
The Real Messages
in the media


©2004 
Frank Baker, Kara Clayton
media educators

(NOTE: portions of this page are under construction)


actress Jamie Lee Curtis
goes without makeup

Sexual Images
(Caution: this topic may not be appropriate for all age groups)

"Girls and teenagers are perhaps most vulnerable to beauty-industry propaganda.
For them, advertising is a window into adult life; a lesson in what it means to be
a woman. And lacking the sophistication of their older sisters and mothers, girls
are less likely to distinguish between fact and advertising fiction."

(Source: Marketing Madness, A Survival Guide for A Consumer Society
Chapter 4 Sex and Sexuality in Advertising: Section 1
The Iron Maiden: How advertising portrays women pp.79)

Sexual images
Print magazines display titillating imagery as well.  Many magazine editorials and advertisements feature seductive models.  According to one study, 40% of female models were considered “provocatively” dressed, up from 28% in 1983, and 18% of the men were in various states of undress, an increase from 11%.32   Sometimes advertisers go a step further and move from the suggestion of sex to its actual portrayal.  Seventeen percent (17%) of magazine ads containing at least one man and one woman depicted or implied intercourse in 1993, up from one percent ten years earlier.33
  
Yet magazines do publish articles that feature sexual  heath information.  One study found 42% of articles dealing with sexual issues in teen magazines focused on sexual  health and more than half of teen magazine articles covering sexuality (though not specifically sexual  health) included mention of contraception, unintended pregnancy, sexually transmitted diseases and/or HIV/AIDS.34   
Thirty-nine percent (39%) of teens in one survey said they received information about sex from magazines.35

Source: Mediascope: Teens Sex and the Media
 
 Sex on TV . (1999). The Henry J. Kaiser Family Foundation, 44.  pg. 30.


Site Updated on: 02/12/2009   

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