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Sexual Images
(Caution: this topic may not be appropriate for all age groups)
"Girls and teenagers are
perhaps most vulnerable to beauty-industry propaganda.
For them, advertising is a window into adult life; a lesson in what it
means to be
a woman. And lacking the sophistication of their older sisters and
mothers, girls
are less likely to distinguish between fact and advertising fiction."
(Source: Marketing Madness, A Survival Guide for A Consumer Society
Chapter 4 Sex
and Sexuality in Advertising: Section 1
The Iron Maiden: How advertising portrays women pp.79)
Sexual images
Print
magazines display titillating imagery as well. Many magazine editorials
and advertisements feature seductive models. According to one study, 40%
of female models were considered “provocatively” dressed, up from 28% in
1983, and 18% of the men were in various states of undress, an increase from
11%.32 Sometimes advertisers go a step further and move
from the suggestion of sex to its actual portrayal. Seventeen percent
(17%) of magazine ads containing at least one man and one woman depicted or
implied intercourse in 1993, up from one percent ten years earlier.33
Yet magazines do publish articles that feature sexual heath information.
One study found 42% of articles dealing with sexual issues in teen magazines
focused on sexual health and more than half of teen magazine articles
covering sexuality (though not specifically sexual health) included
mention of contraception, unintended pregnancy, sexually transmitted diseases
and/or HIV/AIDS.34
Thirty-nine percent (39%) of teens
in one survey said they received information about sex from magazines.35
Source: Mediascope: Teens Sex and the Media
Sex
on TV . (1999). The Henry J. Kaiser Family Foundation, 44. pg. 30.
Site Updated on:
02/12/2009
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