TABLE OF CONTENTS

 

"In our factory, we make lipstick; in our advertising, we sell hope." 
                                                                                                                - Charles Revson


Introduction

Teaching Standards

Critical Thinking &
Media Literacy

Deconstructing A
Print Ad

Words & Images

Celebrity Endorsements

Facts & Figures

Body Image

Ingredients: What's In this stuff?

Magazines:
Content Analysis

Sexual Images

Retouching, Airbrushing, &
Body chopping

Music/Cosmetics 
Collaboration

Glossary

Links to related sites

Recommended texts

  

 
 
 

 


 

 

 

 

 

 

 

Cosmetic Advertising:
Deconstructing
The Real Messages
in the media


©2004 
Frank Baker, Kara Clayton
media educators

(NOTE: portions of this page are under construction)


actress Jamie Lee Curtis
goes without makeup


Critical Thinking and Media Literacy
A suggested starting point for students (and teachers) are the
concepts of media literacy and questions to consider while studying
the media.

1. All media are construction
2. The media construct reality
3. Audiences negotiate meaning in the media
4. Media have commercial implications
5. Media contain ideological and value messages
6. Media have social and political implications
7. Form and content are closely related in the media
8. Each medium has a unique aesthetic form
Read more about each of these here.

Another model, with accompanying questions to consider:


Site Updated on: 07/19/2006   

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