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Cosmetic
Advertising:
Deconstructing
The Real Messages
in the media
©2004
Frank Baker, Kara Clayton
media educators
(NOTE: portions of this page are under construction)
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actress Jamie Lee Curtis
goes without
makeup
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watch the Dove
Campaign for Beauty
video
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Fast
Fact: "Seventeen (magazine) estimates that
teens spend $9.3 billion on cosmetics and skin products a
year..." Source: Branded,
page 28
NEW:
Ads in Spanish
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For young people today, how they feel about themselves is
sometimes a result of the media messages they are exposed
to.
This website is designed to raise the awareness of
educators/students who are exposed to cosmetic advertising in
magazines. It is also designed to teach "media
literacy," as a mechanism for understanding how cosmetic
makers persuade.
Cosmetic makers spend millions of dollars annually to reach
their "target audience." One of their primary
media vehicles is women's magazines (some of which you may
subscribe to at school or at home).
To get started, we suggest that you begin start collecting
cosmetic ads and put them in a file for later use. They will
come in handy as you begin addressing this topic with
students.
Use the Table of Contents (left) to review the content of this
site.
Print
articles/resources about cosmetics:
Site Updated on:
04/13/2007
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