Celebrities in Advertising (see also Cosmetic ads)
(several pages of sample ads to explore/download)


Commonly called "testimonials," or "celebrity endorsements," this technique of persuasion 
says that consumers relate to the person(s) appearing in the ad: if the celebrity/athlete/
star uses the product, then it must be good, so I will purchase/use it too.   Thumb through
almost any magazine these days (especially People, Golf Digest, Rolling Stone, Sports Illustrated
etc.) and you're bound to find at least one celebrity endorser.
See McREL teaching standards for ADVERTISING here.

NEW: US Magazine's FAKE NEWS: fact checking the other magazine's cover stories

Teaching ideas:

- ask students to come up with a list of "stars" who've appeared in ads (or commercials).
Can students remember the product name, or the TV show in which the testimonial appeared?

- what are the advantages of having celebrities in ads?  what are the advantages for the star? 
the advertiser? the product?

- have students examine one or more of the ads below- ask them to create lists of characteristics 
that an advertiser might be looking for when they choose a celebrity

- have students speculate in which magazines these ads might have appeared

- ask students: who is represented; who is not represented? 

RECENT NEWS STORIES ABOUT CELEBRITY ADVERTISING

NBA Players Slam Dunk Endorsement Scores
Celebrity Marketing (2012)
The Big Downside to Ads With Celebrities
Celebrities in ads: FTC proposes new rules (Consumer Reports)

Has Rihanna Scandal Damaged Cover Girl Brand?
Helping Kids See Thru Media Peddled Culture of Celebrity
If You Want to Sell Celebrity Mags, Put Her On The Cover (Forbes)
Christina Ricci In New Louis Vuitton Ads
Tween girls: coping with celebrity culture

Bryant's image continues its rollercoaster ride
Celebrity ads' impact questioned

Girls Gone Wild: What Are Celebs Teaching Kids?
Are your kids starstruck? Marketing of stars to tweens
Seeing Stars (celebrities in TV ads)
Who makes the most money from endorsements?

Diane Keaton gets L'Oreal Paris deal
Christina Aguilera Dumps Coca Cola for Pepsi 
LESSONS FROM THE RICH AND FAMOUS: 
A Cross-Cultural Comparison of Celebrity Endorsement in Advertising

Celebrity endorsers

Sara Jessica Parker Covers up in Israel

Latin Red Sox Stars Get Endorsement Deals

Celebrity Endorsement Deals Gone Astray

A Year End Look at Athlete Endorsement Game
Halle Berry, Beyonce, J.Lo top celebrity endorsers
Using Celebrities In Media Campaign Targeting Teens (includes lesson plan)
American celebrities in European ads here      Streaming spots of European Ads       
Stars Don't Always Translate to Good Ads

Kobe Bryant's Endorsements: In Trouble


jlh1
Jennifer Love Hewitt

Britney Spears

Johnny Depp


Sarah Jessica Parker


Paris Hilton


Eva Mendes


Beyonce


Paul McCartney


Gwyneth Paltrow

More Ads: Go to Page 1  
Older celebrities in ads
; Personalities who promoted smoking

Educational Resources:
DVD:  Hit Celebrity TV Commercials

Books:
Understanding Media: Inside Celebrity

Celebrity Sells
Celebrity Sell: Star Endorsements in the Classic Age of Advertising