Key Areas of Knowledge & Understanding
from: BFI Primary & Secondary Media Education, Curriculum
Statement Documents
- Media agencies
More About INSTITUTIONS
IDEOLOGY
Who is communicating what and why?
Who produces a text; roles in the production process; media institutions; economics
and ideology; intentions and results
- Media categories
More About
GENRES
What type of text is it?
Different media (TV, radio, cinema, etc) forms (documentary, advertising, etc); genres
(science fiction, soap operas, etc); other ways of categorizing texts; how categorization
relates to understanding
- Media technologies
How it is produced?
What kind of technologies are available to whom; how to use them; the differences they
make to the production process as well as the final product
- Media audiences
More
About AUDIENCE
Who receives it, and what sense do they make of it?
How audiences are identified, constructed, addressed and reached; how audiences find,
choose, consume and respond to texts
- Media representations
More About
REPRESENTATION
How does it present its subject?
The relation between media texts and actual places, people, events, ideas;
stereotyping and its consequences