AUDIENCE
(links in red indicated newest additions)
Audience Influence
Audience theory
The changing nature of audiences (2003)
Defining your target
audience/
Media audiences
How to teach audience
Identifying a target audience
(Scholastic, worksheet)
Investigating Audience (textbook chapter)
The challenge of changing audiences
Pop Culture:
Audience Analysis
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AUDIENCE |
This describes how an audience interacts with a media text. Different people react in different ways to the same text. |
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AUDIENCE |
These are the
advance ideas an audience may have about a text. This particularly applies
to genre pieces. Don't forget that producers often play with or deliberately shatter audience expectations. |
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AUDIENCE
FOREKNOWLEDGE
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This is the definite information (rather than the vague expectations) which an audience brings to a media product. |
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AUDIENCE
IDENTIFICATION
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This is the
way in which audiences feel themselves connected to a particular media text,
in that they feel it directly expresses their attitude or lifestyle. |
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AUDIENCE
PLACEMENT |
This is the
range of strategies media producers use to directly target a particular
audience and make them feel that the media text is specially 'for them'. |
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AUDIENCE
RESEARCH |
Measuring an
audience is very important to all media institutions. Research is done at
all stages of production of a media text, and, once produced, audience will be continually monitored |
Source: mediaknowitall.com
Recommended Texts
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 Read a sample chapter |
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 Exploring The Media Text, Industry, Audience (2008) |
 Understanding Audiences And The Film Industry (2007) |
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 Media Institutions & Audiences: Key Concepts in Media Education, by Nick Lacey (May 2002) Read Excerpt |
 Media Audiences (Volume 2) edited by Marie Gillespie Open University Press (2005) ISBN: 0335218822 |
Critical Readings: Media and Audiences
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 The Audience Studies Reader, Will Brooker, Deborah Jermyn (Editors) Routledge, ISBN: 0415254353 |
 Identifying Hollywood's Audiences: Cultural Identity & The Movies by Melvyn Stokes & Richard Maltby Publisher: BFI ISBN: 0851707394 |
 Television and New Media Audiences Oxford Television Studies Ellen Seiter |
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 The Audience and Its Landscape, Lawrence Grossberg, Ellen Wartella (Editors), Westview Press, ISBN: 0813322855 |
 In Front of the Children : Screen Entertainment and Young Audiences. London: BFI; Bazalgette, Cary & David Buckingham (Eds.) (1995) |
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 Interpreting Audiences: The Ethnography of Media Consumption. London: Sage, Moores, Shaun (1993) |
 Reading Audiences: Young People and the Media David Buckingham Manchester Univ. Press (1993) ISBN: 0719038693 |
 Remote Control Television: Television, Audiences and Cultural Power by Ellen Seiter, Hans Borchers, Gabriele Kreutzner, Eva-Marie Warth Routledge (1991) ASIN: 0415065054 |
 Consuming Audiences? Production and Reception in Media Research, Ingunn Hagen, Janet Wasko (editors) Hampton Press, ISBN: 1572731753 |
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Periodical
