AUDIENCE
Audience Influence
Audience theory
The changing nature of audiences (2003)
Defining your target
audience
|
AUDIENCE |
This describes how an audience interacts with a media text. Different people react in different ways to the same text. |
|
AUDIENCE |
These are the
advance ideas an audience may have about a text. This particularly applies
to genre pieces. Don't forget that producers often play with or deliberately shatter audience expectations. |
|
AUDIENCE
FOREKNOWLEDGE
|
This is the definite information (rather than the vague expectations) which an audience brings to a media product. |
|
AUDIENCE
IDENTIFICATION
|
This is the
way in which audiences feel themselves connected to a particular media text,
in that they feel it directly expresses their attitude or lifestyle. |
|
AUDIENCE
PLACEMENT |
This is the
range of strategies media producers use to directly target a particular
audience and make them feel that the media text is specially 'for them'. |
|
AUDIENCE
RESEARCH |
Measuring an
audience is very important to all media institutions. Research is done at
all stages of production of a media text, and, once produced, audience will be continually monitored |
Source: mediaknowitall.com
Recommended Texts
|
|
|
||
|
|
|
|
|
|
|
|
|
Reading
Audiences: Young People and the Media |
|
|
|
|