Media Literacy: Audiences

AUDIENCE

Audience Influence

Audience theory

The changing nature of audiences (2003)

Defining your target audience

AUDIENCE ENGAGEMENT	This describes how an audience interacts with a media text. Different people react in different ways to the same text.
AUDIENCE EXPECTATIONS	These are the advance ideas an audience may have about a text. This particularly applies to genre pieces. Don't forget that producers often play with or deliberately shatter audience expectations.
AUDIENCE FOREKNOWLEDGE	This is the definite information (rather than the vague expectations) which an audience brings to a media product.
AUDIENCE IDENTIFICATION	This is the way in which audiences feel themselves connected to a particular media text, in that they feel it directly expresses their attitude or lifestyle.
AUDIENCE PLACEMENT	This is the range of strategies media producers use to directly target a particular audience and make them feel that the media text is specially 'for them'.
AUDIENCE RESEARCH	Measuring an audience is very important to all media institutions. Research is done at all stages of production of a media text, and, once produced, audience will be continually monitored

Source: mediaknowitall.com

Recommended Texts

Understanding Audiences And The Film Industry (2007)	Reaching Audiences: A Guide to Media Writing (4th Edition)	Media Audiences (Volume 2) edited by Marie Gillespie Open University Press (2005) ISBN: 0335218822	Media, Audiences, Effects
The Audience Studies Reader, Will Brooker, Deborah Jermyn (Editors) Routledge, ISBN: 0415254353	Identifying Hollywood's Audiences: Cultural Identity & The Movies by Melvyn Stokes & Richard Maltby Publisher: BFI ISBN: 0851707394	Media Institutions & Audiences: Key Concepts in Media Education, by Nick Lacey (May 2002) Read Excerpt	The Televiewing Audience The Art and Science of Watching TV, Robert Abelman, David J. Atkin, Hampton Press ISBN: 1-57273-488-4
Television and New Media Audiences Oxford Television Studies Ellen Seiter	The Audience and Its Landscape, Lawrence Grossberg, Ellan Wartella (Editors), Westview Press, ISBN: 0813322855	In Front of the Children : Screen Entertainment and Young Audiences. London: BFI; Bazalgette, Cary & David Buckingham (Eds.) (1995)	Reading Audiences: Young People and the Media David Buckingham Manchester Univ. Press (1993) ISBN: 0719038693
Interpreting Audiences: The Ethnography of Media Consumption. London: Sage, Moores, Shaun (1993)	Remote Control Television: Television, Audiences and Cultural Power by Ellen Seiter, Hans Borchers, Gabriele Kreutzner, Eva-Marie Warth Routledge (1991) ASIN: 0415065054	Consuming Audiences? Production and Reception in Media Research, Ingunn Hagen, Janet Wasko (editors) Hampton Press, ISBN: 1572731753

Links for more information and views on audience theory:
http://clcwebjournal.lib.purdue.edu/library/audiencestudies.html- Toward A Framework of Audience Studies

www.aber.ac.uk/media/Students/pph9701.html – article on audience by a student at the University of Aberystwyth

www.stevewlb.zen.co.uk/College/Booklets/audiences.htm – Steve Baker’s ‘audience booklet’

www.cultsock.ndirect.co.uk/MUHome/cshtml/media/efterms.html – a glossary of terms to do with media ‘effects research’

www.cultsock.ndirect.co.uk/MUHome/cshtml/media/nvdetail.html – a glossary of news values, all of which make assumptions, one way or another, about the audience…