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Alcohol in Television
(this page is under construction)
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Teen programming is
filled with alcohol advertising. All 15 of the television
shows most popular with teens ages 12-17 had alcohol ads. Throughout
2002, alcohol companies placed 5,085 ads on programs such as Survivor,
Fear Factor and That ‘70s Show, at a total cost of nearly
$53 million. Spending on this group of shows increased by 60
percent, compared with 2001. Six of the shows - five on the WB, one
on Fox - had disproportionately youthful audiences.
Source: Georgetown Study Finds Number of Alcohol Ads Bombarding Teens
Rose in 2002
http://www1.georgetown.edu/explore/news/?ID=783 |
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Budweiser sign in the outfield of the Metrodome baseball park, during
MLB playoffs,
strategically placed so that it will be seen by TV cameras &
millions of home viewers
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Behind the plate, the center field camera
shows an ad that is not seen in the ball park, But through TV
technology, the director can insert the ads.
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Absolut
to Try TV Ads (Sept. 2004)
Liquor Ads on TV: Background
Beer
Commercials: A Brief History
The
Party's Over (PSA, pdf of ad storyboard)
Study
Shows TV Alcohol Ads Outnumber Responsibility Ads 226 To 1 (2004)
Substance
Use in Popular Prime Time Television
Do
Beer Commercials Target Teens?
(1998)
Study
links TV, music videos to alcohol use by teens
The
Effect of TV Alcohol Ads on Adolescent Drinking (1996)
This page updated:
06/08/2010
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