TABLE OF CONTENTS
Analyzing Alcohol Advertisements & Marketing A resource for educators ©2004, Frank Baker, media educator
In The News what follows are news articles taken from wire services and other sources, related to the topic of alcohol advertising (NOTE TO TEACHERS: If your school subscribes to Current Health 1 or Current Health 2 magazine, be sure to look for this topic, which is addressed annually.) 2011 Pitbull, 'Diddy' and other rappers step up alcohol endorsements Anti-Alcohol Group Taking On Anheuser-Busch At Super Bowl XLVI CAMY Study: Radio Alcohol Ads Still Reaching Young Young people are being overexposed to alcohol ads on the radio Teenage Alcohol Consumption Associated With Computer Use JHU Study: Alcohol commercials reach growing number of youth 2010 Alcohol ad exposure for youth up 71% on television CAMY: Liquor Ads On Cable Drive Increase In Youth Exposure 'Media detective' course empowers children to skirt alcohol and tobacco marketing Study: Youth Exposure to Alcohol Ads in Magazines Declining Alcohol Marketing In The Digital Age Study: Drinking, R-rated films linked in middle-schoolers Super Bowl Alcohol Ads Take a Backseat Among America's Youth 2009 Alcohol content on Facebook (video) Alcohol ads play up masculine appeal NFL games on TV: full of alcohol and other inappropriate ads Alcohol Ads Common Among Cable Shows Watched by Teens Alcohol ad self-regulation not working, as ads target younger drinkers How drinking is depicted in prime time TV shows Media ignores health consequences of drinking/driving among young celebrities Alcohol Product Placements linked to increased youth drinking Alcohol, sex ads get prime TV time Alcohol ads tempt more kids to drink Ads influence our drinking binges Archives: 2008 2007 2006 2005 2004 2003 2002 and previous
This page updated: 11/28/2011