Adwatch: Clinton ad focuses on bonds with mother, daughter
LENGTH: 30 seconds.
AIRING: Iowa and New Hampshire
SCRIPT: Hillary Rodham Clinton: "I'm thrilled that I have my mother and my daughter with me tonight. My mother, Dorothy Rodham, my daughter, Chelsea Clinton. You know, as I travel around I see so many families who share the same values I was brought up with. My mom taught me to stand up for myself and to stand up for those who can't do it on their own. I'm proud to live by those values. But what I'm most proud of is knowing who I've passed them on to. I'm Hillary Clinton and I approved this message."
KEY IMAGES: Scenes of Clinton with her mother, Dorothy Rodham, who is 88, and daughter, Chelsea, 27, who have joined her at recent campaign events. One image shows the New York senator and her mother in a kitchen, while the words "Hillary's mom lives with her" appear on the screen.
ANALYSIS: Clinton's husband, the former president, is nowhere to be found in this ad. Neither is there reference to the experience or policy positions she often refers to while campaigning. Instead, the commercial focuses on Clinton's relationship with her mom and daughter, an attempt to show a warmer, more personal side of the former first lady in an appeal that seems especially aimed at women voters.
Clinton had a dominant lead among women in a nationwide AP-Ipsos poll earlier this month, leading Obama by 52 percent to 19 percent -- about the same advantage she held in November.
--------
Analysis by
Associated Press Writer David Espo