LENGTH: 30 seconds.

AIRING: Wisconsin

SCRIPT: Barack Obama: ''My mother died of cancer at 53. In those last painful months, she was more worried about paying her medical bills than getting well. I hear stories like hers everyday. For 20 years Washington has talked about health care reform and reformed nothing. I've got a plan to cut costs and cover everyone. But unless we stop the bickering and the lobbyists we will be in the same place 20 years from now.''

''I'm Barack Obama and I approved this message because to fix health care we have to fix Washington.''

KEY IMAGES: The ad opens with a shot of Obama's mother holding a young Obama in her arms. As he speaks directly into the camera, black-and-white shots of Obama are shown speaking one-on-one with voters and then seated at a table addressing a group of supporters.

ANALYSIS: Airing in Wisconsin ahead of the state's Feb. 19 primary, the spot seeks to highlight Obama's campaign message of ending division in the area of fixing health care. The opening shot of his white mother reminds voters of his biracial background and thus implicitly, his lifelong experience in working across racial and other lines of division, as he chastises partisanship in Washington as the major barrier to health care reform.

The ad says Obama's health care plan would ''cover everyone,'' but avoids mentioning any specifics. Obama's Democratic rival, Hillary Rodham Clinton, has a health care plan that would mandate that the public obtain health insurance; Obama's plan would not. The Clinton campaign in particular has been critical of Obama's proposal, saying as many as 15 million people would end up with no insurance.

Obama has said that reducing costs would make insurance attractive to most Americans and move the country in the direction of universal coverage.

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