Adwatch Hillary Night

SCRIPT: Henry Cisneros: "Our vote in the Texas primary on March 4th could decide the presidency of the United States. But we can vote for our friend, Hillary Clinton, today. Call the number on screen, 1-866-939-VOTE and we'll provide you all the information: the place where you can vote, the hours of operation, and a free ride to the polls. Vote for our friend Hillary today, and we'll all have a better life."

KEY IMAGES: The ad features Henry Cisneros, the former mayor of San Antonio, Texas, who served as secretary of Housing and Urban Development under President Clinton. Cisneros delivers his message standing in front of more than a dozen Clinton supporters bearing placards with her name as ranchero music plays in the background.

ANALYSIS: The Clinton campaign is seizing on the state's early voting in the state, which began Tuesday. The campaign is encouraging Texans to vote now, capitalizing on enthusiasm for her in the state, particularly in southern Texas. Bu using Cisneros, the campaign is relying on a popular Texas surrogate to deliver the message. (The ad is also airing in Spanish) The Clinton camp is counting on the March 4 Texas and Ohio primaries to halt Obama's momentum and to showcase her success in major general election battlegrounds. Victories in both states would also close the delegate gap between her and Obama.

SCRIPT: Announcer: "You pour coffee, fix hair, you work the night shift at the local hospital. You're often overworked, underpaid, and sometimes overlooked. But not by everyone. One candidate has put forth an American family agenda to make things easier for everyone who works so hard. Universal health care. Increased daycare. And help with elder health care. She understands. She's worked the night shift, too."

KEY IMAGES: Clips in quick succession of a waitress, a hair dresser, a nurse, a factory worker — all lonely figures at work presumably during the night shift. The scenes shift to Clinton speaking in a town-hall setting, greeting two children, listening to a worker. The ad ends with Clinton at her desk, her reading glasses on, working by desk lamp against a dark exterior as the announcer states: "She's worked the night shift, too."

ANALYSIS: Clinton is making a direct pitch to the core of her Democratic coalition — working-class voters. She has developed a populist message with which she has targeted Ohio. She has addressed workers in a General Motors Corp., plant in Youngstown and a Lockheed Martin plant in Akron and organized a round-table to discuss working-class economic issues in Cincinnati. Trailing Obama in number of delegates and number of states won, Clinton's presidential hopes rest on Ohio and Texas, both of which hold their primaries on March 4.

Adwatch: Clinton Airs Ads in Texas, Ohio