Associated Press
TITLE: "Can Do"
LENGTH: 30 seconds
AIRING: Feb. 5 states
SCRIPT: (Clinton) "Americans still have that can-do spirit. We know you can't solve economic problems with political promises. The stakes are too high, the future too important. We can turn our economy around and build a new age of prosperity. I will bring more than my 35 years of experience to the White House. I will bring your voice, and your spirit. We are Americans, and together there's no problem we can't solve. I'm Hillary Clinton and I approve this message because the stakes have never been higher."
KEY IMAGES: Warm and fuzzy shots including a parade, a mother shampooing her baby, and children hoisting an American flag, intercut with an ominous home foreclosure sign. Clinton speaks directly to the camera for part of the ad and is also seen walking with a farmer and talking to a group of children. She is smiling, and the music played throughout the ad is upbeat.
A graphic flashes with details of her economic plan: "Create millions of new jobs," "Immediate tax cuts for the middle class," "Freeze foreclosure and mortgage rates."
ANALYSIS: A largely positive message on how Clinton would approach the economic downturn — outlining specific policy proposals while summoning voters' sense of optimism, as President Reagan did more than twenty years ago with his famous "Morning in America" ad.
While never mentioning rival Barack Obama, Clinton makes a point of stressing her years of public policy experience and notes that "political promises" won't fix the economy. The message reflects the contrast with Obama her campaign has been trying to stress — that while he may inspire people with his words, she's the candidate who knows how to tackle problems in a tangible way.
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On the Net:
http://youtube.com/watch?vH_kPOjH3jHI
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Analysis by Associated Press Writer Beth Fouhy.