Attributes
of Commercials Aimed at Kids
Mediascope, a nonprofit media awareness group, charges that
"one study of Saturday morning toy commercials found that 50 percent of
commercials aimed at girls spoke about physical attractiveness, while none of
the commercials aimed at boys referred to appearance."
(Source: http://www2.townonline.com/parentsandkids/news/view.bg?articleid=88437)
Boy Commercials
Girl Commercials
Adventurous music
Light,
airy music
Loud booming voices
Female
voices
Colors: reds, yellows, blacks
Colors:
pastels
Powerful images
Soft,
peaceful images