If you use this product you will...

1. Join a wonderful group of people.

2. Feel appreciated.

3. Be rewarded.

4. Be held in high esteem by others.

5. Will have more love or sexual gratification in your life.

6. Will enjoy the adventure or escape that you want.

7. Will be more like famous or wealthy people.

8. Will be associated with success, humor, tradition or modernity.

9. Will find deep satisfaction.

And, if you do not use this product you will ...

10. Face social isolation or career failure.

11. Face failing health or death.

Source:  Consuming Passions by Ellen Mohr Catalano and Nina Sonenberg: