Political Ad Analysis Worksheet created by Frank Baker

                                                                  Political Ad Analysis Worksheet
                                                                                           ©2004 by Frank Baker
                                                       (this page works best when printed using the LANDSCAPE/HORIZONTAL format)
                                                              http://www.frankwbaker.com/media_politics.htm

Types of Political ads :

Negative - One candidate portrays the other in an unfavorable light
Warm and Fuzzy - Candidates make the viewer feel good about the country or his/her campaign.
Biography & Vision: emphasize the candidate's life or "vision" for America
Humorous - Candidates elicit a laugh or smile from the viewer.
Scary - Candidates evoke images of fear (usually combined with a Negative ad)
Advocacy- advocates for/against a certain position(s) on an issue/person
Trust: seek to convince voters that the candidate is someone they can trust to lead them during challenging times

	Candidate/Issue Position Party/Affiliation	Ad Type (see below)	Audience Targeted	Key Images*	Sounds Used*	Theme* Key Words (slogans)
Spot