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CBS News Special Reports
Marketing to Millennials (Business Week, August 2008)
Exhibit honors Madison Ave Men & Women (June 2008)
In TV ads,
Mom still scrubbing toilets, while Dad gets career
Coming to a marketer near you: Brain scanning
TV Commercials
Influence What You Want to Do in Life
Holy Grail of Advertising?
Disney to create lab to test high-tech ads for ABC, ESPN
Babes in Brandland (Oct. 2007)
The Authenticity Paradox
and the Perils of Youth Marketing
Read Any Good Ads Lately?
The Wizards of Buzz
Anywhere the eye can see, it's likely to see an ad
Child-centered marketing causing kids to carry unhealthy food habits into
adulthood
Cutting
Through Advertising Clutter (CBS, Sept. 2006)
Retailers Woo The Teens
For Toddlers,
a World Laden with Advertising (NPR, July 2006)
From Legos to
Logos (NEA May 2006)
Marketing to
the tween set
Advertising And Youth
Making sense of the media:
class helps
kids understand advertising
Magazine
ads send mixed messages
Tricks
advertisers use
Marketers forced to
think
outside the box in Tivo Age
Here an ad,
everywhere an ad
Virtual ads threaten traditional media
Inside the consumer mind (neuromarketing)
Smells like
teen marketing
Teens to marketers: get real
Not Buying It (Current Health 1, Jan. 2006)
Ads go
global at a fever pitch
Marketers' new idea:
consumers design ads
Secrets out on
marketing's new way in
The Marketing front:
the real essence of advertising
Using disease to market foods
Marketing to Seniors (BW)
Ads: the wallpaper of teens lives
Are our children overindulged?
Saatchi:
how
technology is changing advertising
Advertisers tap software that predicts consumer behavior
Brand logo awareness by age 2 (study)
Face of
advertising ever changing
Viral ads
spread through marketing plans
Advertisers forced to think way outside the box
Marketers eye baby boomer/grandparents
What teens want
Advertisers Tap brain science
Oldies but goodies: boomers have $ to spend
Marketers see babies noses as pathway to profit
Sly marketing creates little consumers
Over 50 & Out of Favor
Ad execs want to track every move
(WIRED)
Teens Don't Know Everything (WSJ)
Risque fashion ads trigger outcry
The future of the 30 second spot
Consumer electronic companies target teens
Do Ads Still Work?
Advertising aimed at kids is playing hide & seek
The art of launching an ad campaign
Online Retailers Pursue Teenagers
Mapping
the Mind: Searching the Why of Buy
Minding Nemo Pitches to Kids Feed Debate About a Watchdog
Are
commercials really bad for kids?
Do Ads Make Kids Fat?
Buying Into sexy: The sexing up of Tweens
Dad's In Charge, In New TV Ads
You Can Run or Hide; the ads will find you
Marketing's Flip side: the determined detractor
Dematerializing our kids
Tweens: A Billion Dollar market
The Hidden (in Plain Sight) Persuaders
Hey Mom:
Is it Ok If These Guys Market Stuff to Us?
Message received
It's an ad, ad world for today's tweens and teens
The Decline of Brands
Stop Trying to Persuade Us
How many
ads are we exposed to in a single day
In the
crosshairs: Viewers and targeted ads
Every Product Tells A Story
Women
riled by sexy Aguilera ads
Blurring the lines: magazines face new pressure as marketers
seek to blend advertising with content
Teens vs.
The Media: Teen Image and Advertising
Tuning out TV: Advertisers are using a variety of methods to grab
consumers' attention
What value is there in studying advertisements?
Ad-versed