A study of vocabulary used in advertising listed the most common adjectives and verbs in order of frequency. They are:
Adjectives |
Verbs |
||
1. | new | 1. | make |
2. | good/better/best | 2. | get |
3. | free | 3. | give |
4. | fresh | 4. | have |
5. | delicious | 5. | see |
6. | full | 6. | buy |
7. | sure | 7. | come |
8. | clean | 8. | go |
9. | wonderful | 9. | know |
10. | special | 10. | keep |
11. | crisp | 11. | look |
12. | fine | 12. | need |
13. | big | 13. | love |
14. | great | 14. | use |
15. | real | 15. | feel |
16. | easy | 16. | like |
17. | bright | 17. | choose |
18. | extra | 18. | take |
19. | safe | 19. | start |
20. | rich | 20. | taste |
Good and new were over twice as popular as any other adjective. |