A study of vocabulary used in advertising listed the most common adjectives and verbs in order of frequency. They are:
Adjectives |
Verbs |
||
| 1. | new | 1. | make |
| 2. | good/better/best | 2. | get |
| 3. | free | 3. | give |
| 4. | fresh | 4. | have |
| 5. | delicious | 5. | see |
| 6. | full | 6. | buy |
| 7. | sure | 7. | come |
| 8. | clean | 8. | go |
| 9. | wonderful | 9. | know |
| 10. | special | 10. | keep |
| 11. | crisp | 11. | look |
| 12. | fine | 12. | need |
| 13. | big | 13. | love |
| 14. | great | 14. | use |
| 15. | real | 15. | feel |
| 16. | easy | 16. | like |
| 17. | bright | 17. | choose |
| 18. | extra | 18. | take |
| 19. | safe | 19. | start |
| 20. | rich | 20. | taste |
| Good and new were over twice as popular as any other adjective. | |||