Sen. John McCain's First Ad for the General Election (April 2008)

Title:  624787

VIDEO

AUDIO


McCain seen speaking at podium—camera is below shooting up at him
cutaway to crowd waving McCain signs
back to McCain speaking
Close up of hand in crowd holding
McCain sign

Still shot: McCain standing with sign A Nation Of Courage behind him
Dissolves to split screen with “American Values” at the top…McCain headshot on the left/McCain as POW on the right
Dissolve to split screen with words “McCain Forges Path to Future”
McCain on left/ b&w of McCain with young people

Dissolve to still: McCain at podium w/words from newspaper headline “McCain Promises Middle Class Tax Relief”; dissolve to another headline:
“ McCain Ready on Day One”; dissolves to headline “Time For A Real Hero”

Dissolve to black and white film footage
shows McCain lying in bed talking to unseen questioner (Vietnamese accent)



McCain (name on screen on top of a black background)


Shot of McCain and wife waving at campaign event with confetti falling
Superimposed: www.johnmccain.com
Paid for by John McCain 2008.  Approved by John McCain


McCain (on camera at podium speaking)
“Keep that faith, keep your courage, stick together, stay strong, do not yield,
stand up, we’re Americans, and we’ll never surrender.”

(cheers heard)

Music Begins
Narrator (Voice over)
What must a president believe about us? about America…that she is worth protecting?  That liberty is priceless, Our people honorable, our future prosperous remarkable and free?


And what must we believe about that president?  What does he think? Where has he been?
Has he “walked the walk”?



(Off camera questioner)
Q: What is your rank?
McCain:  Lt Commander in the navy
Q: and your official number?
McCain: 624787

Narrator: John McCain…
(Music bells ringing)
Narrator: the American President,
Americans have been waiting for.


VO: I’m John McCain and I approve this message.