Written by Frank Baker  ©2004

Suggested background/articles:

CARU cites toy ad maker
Toy Fair 2007: Making It Pop
Sales techniques to attract youngsters
Tutored by Barbie and Bratz, girls grow up fast
I Want That! critical thinking/viewing of holiday toy ads
Holiday Toy Ad Tactics
Toymaker Mega Pitches to Parents
Toy story (creation, production, distribution)
Ed value of tech toys questioned
Top 10 Toys- Then & Now
Tech dominates list of predicted top selling toys 
Toy-makers Make Pitch to U.S. Hispanic Market
Discover: As Seen On TV
Toy Trends-2004
Toy $tory
Toy Ads on TV (regulation rules)
The Depiction of Gender Roles in Toy Ads
Online toys, the new sales ploy  
So-called `Toy Guy' advocate paid for TV pitches 
Rewriting the Toy Story  
Girls in 'tween' years are challenge to toy industry  
Cable Characters Help Empty Parent's Wallets 
Media educator gives students a dose of reality on toy advertising 
Kids In Their Prime Time  
Kids Who Watch Less TV Demand Fewer Toys
Barbie, Bratz and Age Compression
Tune In To Ads With Children
Advertising to Children
Stop Commercial Exploitation of Children
Three Lesson Media Unit- Toys, Advertising
Content Analysis of Children's TV Advertising Today
TV & Commercials
Media Aware-Gender
Gender Differences in Children's Toys
How Ads Get Kids To Say, I Want It!
Toy Advertising & The Impressionable Mind of Youth 
Media savvy kids are goal of video program
Related: Food Ad Tricks (Zillions) NOTE: large file- will take time to download
A Sociological Analysis of Children's Television Advertising
Saturday morning fever: the hard sell takeover of kids TV
(Mother Jones Sept 1986)

Site updated on: 11/07/2008