Sports Marketing and Advertising
(this page is constantly updated and under construction)
( see also Olympics; Super Bowl; NASCAR;
Product
Placement; Celebrity Ads)
This site contains a collection of images from news sources; to be used as a
starting point for discussion by
students on the issue of how companies buy
visibility at major sports events, many of
which are broadcast and seen by
millions of viewers, many of which are photographed and
carried in newspapers
around the world.
Teachers: Be sure to see the list of links (articles) below which will provide
you and
your students with sufficient background about this topic.
Students should first locate, identify, list all of the "brand names" they see
within each photograph.
Here are some questions for students to ponder:
-how much is an athlete or sports celebrity paid to wear clothes with a sponsor's
logo or
brand name?
-how much is a stadium/arena paid to display
advertisements?
-how many people are exposed to a media message when
the image is broadcast
on TV; in the newspaper?
-who benefits from these messages?
-can sporting events exist without advertiser support
and message placement?
-how has placement of tobacco or alcohol messages, during US sporting events,
changed over
time?
-how many US stadiums/arenas have corporate names attached to them?
-partial list -naming
rights/cost list
Arenas Overview (Commercial Alert) Sport
naming rights (Nov. 2005)
MLB,
union agree on marketing deal
Ads
Make Play In Cowboys' Quest For New Stadium
Adage Article: Inside
the Stadium Naming Rights Business Adage
List (pdf)
Lesson Plan: Sports
Personalities Advertising In Magazines
Even "virtual ads" show up, in this case, during a
televised soccer match.
from The State (SC) Sunday
March 16; graphic shows approx. costs of product placement on
Winston Cup cars
|
Related Readings
"boystoMEN, Sports Media - Messages About Masculinity"
by the Children & the Media Program at Children Now
http://www.childrennow.org/media/boystomen/boystomen-sports.pdf
Gender Stereotyping in Televised Media Sport Coverage.
Nathalie Koivula From Sex Roles: A Journal of Research, October 01 1999 by
Nathalie Koivula
http://www.findarticles.com/cf_0/m2294/1999_Oct/59426460/print.jhtml
He's a Laker; She's a "Looker": The consequences of Gender-Stereotypical
portrayals of male and female athletes by the print media. Jennifer L. Knight From
Sex Roles: A Journal of Research, August 01 2001 by Jennifer L. Knight, Traci A. Giuliano
http://www.findarticles.com/cf_0/m2294/2001_August/82782447/print.jhtml
Tobacco use among high school athletes and nonathletes: Results of the 1997 Youth Risk
Behavior Survey.(Statistical Data Included) From Adolescence, December 22 2001 by
Merrill J. Melnick, Kathleen E. Miller, Donald F. Sabo, Michael P. Farrell, Grace M.
Barnes
http://www.findarticles.com/cf_0/m2248/144_36/84722696/print.jhtml
This page updated:
02/12/2009
