TABLE OF CONTENTS

 

Introduction

Background

In The News


Procedures

Tobacco Ads

Related Links

Smoking & Films

Smoking & Music

Tobacco on TV

Counter Ad
Examples


Curriculum

Recommended
Videos


Tobacco
Sweepstakes &
Giveaways

  

 
 
 

 


 

 

 

 

 

 

 

Fool

Deconstructing Cigarette Ads in a Counter Advertising Workshop

©2004 
Frank Baker,
media educator

 RECOMMENDED CURRICULUM (see also Videos)

National Health Standards
Students will analyze the influence of culture, media, technology and other factors on health.

To see specific State Standards which directly relate to this
tobacco advertising activity, go to the U.S. teaching standards database
here.

Blowing Smoke Arizona produced curriculum downloadable teaching materials
http://www.blowingsmoke.arizona.edu/

Current Health 1/Current Health 2 (In school magazines from Weekly Reader) 

Making a Killing: Philip Morris, Kraft and Global Tobacco Addiction (video)
http://www.stopcorporateabuse.org/cms/page1153.cfm

Media Sharp CDC Produced curriculum kit
Download the MediaSharp Materials
see also Reading Media & Branding Health lesson plan

Read Advertisements: Taking A Closer Look
(Critical Viewing)

Scene Smoking: Cigarettes, Cinema and the Myth of Cool
http://www.cdc.gov/tobacco/celebrities/SceneSmoking/CollegeGuide.htm

Smoke Screens: From Tobacco Outrage to Media Activism
http://www.childrensmediaproject.org/article.asp?showid=7

Smoke Screeners
http://www.fablevision.com/smokescreeners/

Smoke and Mirrors: Media Literacy & Tobacco Prevention Curriculum
http://www.mediafamily.org/store/smoke_and_mirrors.shtml

Tar Wars (American Academy of Family Physicians) 

http://www.tarwars.org/x816.xml

Teen Health & The Media (Tobacco)
http://depts.washington.edu/thmedia/view.cgi?section=tobacco

Teens Tobacco & The Media
http://depts.washington.edu/thmedia/view.cgi?section=tobacco&page=teenprojects

You Choose
http://www.sickofsmoke.com/youchoose/downloads/You_Choose_book.pdf

Site Updated on: 08/15/2009