Most Persuasive Words Used In Advertising

      The all-time advertising legend, David Ogilvy, lists in his book, "Confessions of An Advertising Man," the most persuasive words that work wonders:

suddenly
now
announcing
introducing
improvement
amazing
sensational
remarkable
revolutionary
startling
                                 miracle
magic
offer
quick
easy
wanted
challenge
compare
bargain
hurry

Persuasive Words Used In Advertising Likely to
Catch The Attention of Children And Encourage Consumption

free                   remarkable                 offer                 hurry
new                   revolutionary               quick               advice to
suddenly         startling                        easy                the truth about
now                   miracle                        wanted            last chance
announcing     magic                          challenge        it's here
introducing     improvement               compare         just arrived
sensational    amazing                       bargain           important development


Source: Wells, William D. "Communicating with Children." Journal of Advertising Research 5 (June 1965): 2-14


Quoted in  "Critical Listening/Reading of Advertisements" by Daniel Tutolo,  Language Arts (NCTE), Volume 58, Number 6, September 1981, pg. 679-683