“Movie Making” Featured In TV Commercials

I have noticed a recent trend-- commercials that incorporate movie making. 
Here are four examples:

Citi Simplicity Card: the makeup artist
http://www.youtube.com/watch?v=nPZPkIpIt1I

Sprite:  director Rik Cordero gets his inspiration after drinking the soft drink
http://www.youtube.com/watch?v=rF-DnbQP4AM  also here http://www.youtube.com/watch?v=1Qqtds2Yb9I

Sprint: What if film crews ran the world?
http://www.youtube.com/watch?v=nJvh13Ofewk

American Express Card: featuring director Wes Anderson; actor Jason Schwartzman
http://www.youtube.com/watch?v=Bh-4jxn7oSc