TABLE OF CONTENTS

 

This web site has been recommended by The Living Room Candidate,
 INFOHIO, "Blueprint for Democracy" and "Cable in The Classroom" magazine.


Background/
Introduction/
Standards

Key Quotes
 

Objectives/
Preparing Students

Critical Inquiry

Media Literacy
 
Teaching Suggestion (NCSS)
 
Other
Lesson Plans

Candidates
Websites/Streams
 
RETURNING
Ad Watch Columns
(evaluating spots 
for accuracy)
 
Past Campaign Ads

 

IN THE NEWS
timely news articles
to download/print
 
 
 
Campaign/Election
news resources

Election sites for
Teachers and students
 
Web Resources
 
Recommended Texts
 
Recommended
Videos
 
 
   
   
 
   Hit Counter

 
 

   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 

The Role of Media in Elections: 
Helping Students Understand Media's Influence
by Frank Baker, media educator
©2007
(do you find this resource valuable?
  let me know:

fbaker1346@aol.com


Purpose of this website:
This website is devoted primarily to the 30-second campaign "spot;" so common in American elections. The site is designed to provide teachers with the tools they need to introduce political campaign advertising to their students. Another goal is to assist teachers who want to help their students become aware of the unique techniques of persuasion used in these ads. To start, click the Background/Introduction/Standards link in the left hand column.

Timely resources:

Adweek, May 7-13 issue

The 140-Character-or-Less Campaign  Twitter now has the power to drive a politician's message and news coverage

Cover story in the March issue of Social Media Monthly magazine is all about the world of politics Could we run out of airtime? "consultants and station managers warn. Airtime scarcity will be more of an issue in 2012 than ever before." The February 2, 2012 issue of THE WEEK magazine examines the proliferation of Super PAC ads during the current season in The Dirtiest Campaign

Recommended:  (see more IN THE NEWS current news articles)

Twitter's Emerging Role in Campaign 2012

SCOTUS Agrees to Reconsider Citizens United

VIDEO: music video explanation of Super PACs

Negative political ads:  both more numerous and nastier

Local TV stations benefit from Super Pac Ad Spending

Ad Experts Select Their All-Time Favorite Political Commercials (stream)

Cable News Main Source For 2012 Presidential Campaign Viewers

Outside political ad spending up 1600% (study)

Campaigning in the era of YouTube, other video sharing sites

Study: In Political Coverage, Fox More ‘Balanced’ Than Broadcasters

Election 101: Five basics about 'super PACs' and 2012 campaign money

Pres Candidates Use Promoted Tweets to Sway Voters in Real Time

Campaigns Take A Liking to Social Media

Free media helping to define US presidential race

Presidential race coverage raises conflict issues

Warning: Political Ads Make You Stupid

The story behind the ad that changed American politics

Campaign ads: Do voters pay attention and do they matter?

Television and the Presidency How the News Affects Our  Perceptions

            

New books:

Daisy Petals and Mushroom Clouds - Cover
review





                                                                 

This comic from Non Sequitur is used here for educational purposes.

Site Updated on
: 05/09/2012