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 Math
In The Media 
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Articles To Read (due to the nature of news articles on the web, many
of those listed below may only be available one or two
weeks after their published date)
One
of the best articles, available via Infotrac:
Confessions of a Nielsen
Household, American Demographics magazine, March 1997 reveals the truth about Nielsen Media Research
television ratings monitoring equipment. How the author was chosen as
part of national television ratings system; How the Nielsen technicians
hook up the monitoring equipment on TV and VCRs; How to operate the
system; What the people can get for being a Nielsen household; What the TV
and advertising industries get out of it. INSET: How to read TV ratings,
by Horst Stipp.
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Commercial Ratings: A Tutorial (Aug.2006)
Nielsen to Track Ad Viewing
Nielsen to Furnish Commercials Ratings
Nielsen Paper Diaries Headed for Circular File
Nielsen catches on to Net (June
2006)
Who's
Really Watching (May
2005)
Our
Ratings, Ourselves (NY
Times, April 2005)
Young
Men Are Back Watching TV. But Did They Ever Leave? (8/9)
Nielsen
to proceed with controversial TV meters (8/4)
Nielsen
ratings system reviewed in Congress (7/16)
Critics
Say Nielsen Undercounts Minorities (7/16)
Planned
Nielsen Changes Criticized (3/31)
High
Priced Ads-For Younger Viewers Only (3/21)
Confessions
of A Nielsen Family (3/04)
Nielsen
Fast Forwards TV Ratings Plan, Will Add 'Time-Shifted' Viewers Next Year
TV Newsrooms Regrouping for People Meters (2/04)
Network
Sweeps: Caveat Emptor
(June
18, 2003)
Misleading
Ratings (3/17)
Nielsen
Meters Will Alter Local TV Ratings (2/26)
NBC
Pact Supports Increase in People Meter Sample
(2/21)
Nielsen
To Include More in Local Ratings (Mediapost 10/28)
The 18 to 34 Myth (NY Times, October 13)
Nielsen
To Install Meters in SC Market (Adweek, June 2002)
Audiences Suddenly Get Younger (USA Today, June 2002)
Chart
Changes on TV Ratings (USA Today, June 2002)
Personal
People Meter Promises Better TV, Radio Ratings (May 2002)
David
Letterman vs. Ted Koppel LESSON PLAN
Nielsen
Sweetens Its Diary System- Cash Incentives Work to Boost
Response Rates
Nielsen To Change Rating Gathering Methods
Can current events affect the cost of advertising?
Read Networks
Watch Commercial Prices Drop
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updated on:
02/12/2009
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